Syed Mohammad Aun Razi Email & Phone Number

Karachi Division, Sindh, Pakistan

As a PR & Communication Intern at TDF I was assigned with multiple projects of TDF Ghar’s & TDF Magnifiscience’s Social Media Accounts. Here are some of the key highlights that present my skills:• Designed 4 months of Content Calendar (Sept- Dec) for 2 diversified target audiences of the respective pages by thoroughly researching trending topics, and relevant international days for the designated months leading to more relatability leading to a higher engagement rate up to 5%.• Created multiple attention-grabbing SEO optimized captions & copies that paid tribute to artists and stars, highlighting their achievements, and resonated with the audience's emotions, thereby enhancing search visibility.• Major highlight was that I crafted meaningful informational descriptions about the artifacts that were placed in the TDF Ghar’s Living Museum, their origins, and the historical context in which they were used, aimed to create informative narrative that resonates with museum-goers.

Karachi Division, Sindh, Pakistan

As a Marketing Intern at Martin Dow (Evion) . Here are some of the key highlights that showcase my expertise:• Optimized Instagram Profile for Enhanced Conversion - Incorporated branded hashtags, tagline, and compelling CTA links in the bio, resulting in a remarkable 50% increase in follower conversion ratio.• Redesigned Highlight Covers and Curated Engaging Content - Developed eye-catching highlight covers and curated informational content, leading to a notable 20% improvement in consumer navigation on the page.• Managed Influencer Marketing Campaign - Successfully handled an influencer marketing campaign, fostering strong brand partnerships and amplifying Vitamin E Evion's reach and visibility.• Engaging Father's Day Campaign - Crafted a highly engaging Father's Day campaign that garnered over 150+ likes and organically increased the follower count by an astounding 800% from 150 to 1300.• Created Branded Assets for Enhanced Brand Recall -Designed branded assets such as snap frames and filters to enhance brand recall and maintain a professional brand image across digital platforms.• Developed Content Calendars with High Engagement Rates - Managed and created three months' worth of content calendars (June, July, and August) that resonated with the audience, resulting in a 20% higher engagement rate.• Developed Adaptations for Effective Brand Promotion - Developed adaptations of main ads to promote brand stickiness and highlight solutions to cosmetic and medical issues, increasing brand awareness and recall.• Designed a Digital Plan for Gen Z Audience - Devised a comprehensive digital plan to connect with Gen Z audiences, presenting it to Business Unit Heads and incorporating their feedback for future use.• Analyzed KPIs for Data-Driven Strategies - Conducted in-depth data analysis of KPIs such as Hook rate, Hold Rate CPM, CTR, and Brand awareness, leading to data-driven strategies resulting in an average 30% increase in overall performance.

Karāchi, Sindh, Pakistan

Social Media Marketer/Manager:• Developed and executed comprehensive digital marketing strategies for various B2C clients, resulting in increased website traffic and revenue growth of up to 50%.• Optimized Facebook (Meta) Ads & Instagram, along with other paid advertising campaigns, achieving a reduction in cost-per-acquisition/(CPP) by 75% maintaining a consistent ROAS.• Analyzed and reported on campaign performance using tools such as Google Analytics, resulting in data-driven decisions to improve campaign effectiveness.• Experienced in using Shopify platforms, Facebook, Instagram, Pinterest, and TikTok for E-commerce management and Hootsuite, Meta Business Suite for scheduling content on social media.Daraz Account Manager:• Grew sales on the platform by developing and executing marketplace optimization strategies, forecasting, researching market gaps, while working closely with sourcing vendors.• Managed and grew sales portfolio of key accounts by using various techniques such as cross selling, upselling, bundling & bogof offers, resulting in a 15% increase in sales annually.• Achieved growth in sales from the existing key accounts by creating value from digital campaigns, including Mega Campaign like Daraz 11.11 , Ramadan & Eid Sales • Successfully launched 150+ profitable products and managed over 50 new product listings on Daraz , resulting increase in overall sales.• Monitored and analyzed sales data via tools such as Xenon, Jarvis & Seller Dash to identify trends and opportunities for further growth.

Bachelor Of Business Administration - Bba, Marketing, 3.46/4

A Levels, Accounting And Business/Management

Activities and Societies: 🎯Marketing & Finance Head at Cordoba Accounting Contest 4.0 (Got Bogo.pk on board as a sponsor for 2 consecutive.

O Levels, Business/Commerce, General