A Senior Professional with 22 years of experience and achievements in the marketing of international QSR and CDR brands across MENA countries, Lately was functioning as a Regional Marketing Manager with Americana Group (over $ 1,500,000,000 Sales/year), KFC and Hardee’s Chains.• Significant exposure in the development of marketing strategies, branding, advertising, management of ATL & BTL programs, direct marketing, and new products launches, New brands introduction and building up awareness and engagement, market business analysis, reporting system, costing, pricing and Menu positioning.• Versatile business manager with proven competencies in optimizing team dynamics uniting diverse agenda to the common goal and harnessing strategic and operational drivers to deliver results. • Strong capability of defining the business mission and integrating resource strengths to deliver impeccable performances aligned to overall objectives. • Solid marketing capabilities to roll out strategic plans to build and retain the strong base of prestigious clients. • Highly organized, disciplined and task focused on fine-tuned analytical, troubleshooting, quality assurance, cost reduction, target oriented and administrative skills.CORE COMPETENCIES • Strategic Planning• Business Development• Brand Management• Product Management• Project Management • Performance Analysis• Market Research• Cross-Functional Team Coordination• Training MarketersI Got Marketing Excellence awards for extraordinary achievements like:1- Creating almost all marketing reports in Americana2- Developing the Control System of Marketing Budget in all the 13 countries 3- Leading the best launch of Krispy Kreme in MENA4- Opened 29 KKD outlets in less than a year 5- Best integrated campaign done for Krispy Kreme KSA led to 45+% growth 4- Led TGIF launch in 2 new markets5- Won Hrds Best Execution in GCC (True Bur. Lovers)6- Penetration growth 300%