• Responsible for business full operation including business strategy formulating, P&L, Sales & distribution, Marketing, Trade & shopper marketing, campaigns, channel management, production, supply chain, NPD, performance management as well as team coaching and development.

• Go-to-market, Trade & Shopper marketing consultation

•Formulating RTM(B2C, B2W, B2B, B2M), sales and trade strategy•Leading national cost neutral go-to-market project achieving more efficient customer service level, more sales & hit rate•Go-to-market launch planning for +10 new products resulted in +90% distribution plus sales target•Campaigns & cycles planning (sales & distribution, shopper marketing, trade marketing)•Managing RTM function budget

• National sales and distribution gap analysis and defining required action plans• Redesigning and managing 1 m Euro field force (+700 people) reward scheme brought 30% growth in 25 SKUs’ sales and distribution.• Tracking, analyzing, and controlling sales & distribution plus trade performance KPIs to highlight the gaps and opportunities • Market research and analysis i.e., market competition, campaigns, retail audit report analysis including share of market, segments, WH, OOS and price• Leading the project of activating and customizing sales and distribution business intelligence platform (Qlik)

• Setting & implementing marketing & sales plan caused 35% direct sales in 12 K retail store & 2% SOM growth• 3% facing share & 10% trial growth through expanding consumers' communication platform • Initiating new 1-2-1 structure resulted in 10% growth in awareness & trials• Successfully launched 6 new products & PUG with +95% distribution & overachieving sales targets• Direct and indirect sales & merchandising team (11 direct and +95 indirect) coaching, training and developing

• Market analysis & implementation of marketing & sales plans aligned with corporate strategy• Delivered retail and WS sales & SOM target with growth• Successfully launched 7 new products & PUG with +95% distribution & overachieving sales targets• Direct and indirect sales team (8 direct and +60 indirect) coaching, training and developing

MOJINO Co. is an active company in IT and Telecom market• Delivering 485 mobile stations (BTS) expansion turnkey project as well as 530 site audits on time in full. Employer: MCCI the biggest telecom operator in ME & MTN-Irancell • Building 180 mobile stations (BTS) expansion & beautification turnkey project on time in full. Employer: Nokia & Huawei Iran