My role encompassed ideation, developingcreative plans and defining strategic creative directions. Additionally, I utilized my visualizing skills to create illustrations and designs for special campaigns.Worked on brands such as Unilever Corp, Kaizen Paints, Quality Patches (USA), EmaarPakistan, Bank Islami, ZoodPay etc

Product Photography for Koel Shop

I worked closely with a small team of designers, content writer, and strategist to create compelling visual and written content for our clients. Where I got to work on brands such as Alt Academy, iCare Foundation, MICs On, Pakistan Stocks Exchange etc. I was responsible for brainstorming creative ideas, developing engaging social media content, including infographics, reels and designing digital and print materials (which included brand identity, brochures, flyers, social media posts etc) that aligned with our client's needs. My experience in brand identity, strategy, typography, and design systems has allowed me to create designs that are not only aesthetically pleasing but also user-friendly and tailored to the needs of the project by analysing data, user feedback, and user research to inform my design decisions and make adjustments based on feedback from stakeholders or users