Mohammad Khan Email & Phone Number

Dubai, Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Academic Accelerator Internship | Completed the Academia Accelerators Program focused on Food Security and Sustainability Strategy with Dubai Future Foundation from 8th March 2024 to 25th April 2024, as part of the.
• Worked with a cross-functional team to conduct primary & secondary research and use insights to help define the best possible food-security strategy given the UAE’s unique needs.
• Managed overall project timeline ensuring on-time delivery of each phase of the project. Resulted in completed project being delivered ahead of schedule.
• Analyzed data to optimize strategy that would maximize ROI and minimize natural resource utilization.
• Presented strategy using biomass fermentation technology to DFF’s executive board, getting them to re-look at investing in a technology they had previously passed on.

Dubai, United Arab Emirates

• Worked at TBWA on four different occasions between 2010 and 2023. Most recently, responsible for the client management and delivery of an immersive, digital platform for NEOM Tourism, and the content that would support.
• Managed $8 million budget for NEOM Tourism across multiple agencies and countries, ensuring funds were allocated to the right resources at each phase of development to best align with current business objectives.
• Led project management and created the overall project plan for strategy, exhibitions, and creative campaigns. Successfully delivered exhibition strategy, concepts, and technical designs ahead of schedule resulting in.
• Briefed and directed NEOM Tourism’s PR, media, event, and web development agencies to ensure all work was aligned with internal standards and performance KPIs.
• Collaborated with TBWA’s data science team to conduct research and analysis. Used their insights to effectively define target markets, key messages, platforms, and tactics.
• Worked with the business development and strategy teams in growing the NEOM business with market research and strategic input for the NEOM Nature Reserve and a yet-to-be-launched island destination.

The Localist is an original media outlet that my partner and I created as a response to Pakistan's sensationalist media. It started off as a weekly newsletter, but morphed into a podcast over time. We engage in conversations with people that the mainstream media might otherwise ignore, but are helping make the world a better place by innovating in their.

Abu Dhabi, United Arab Emirates

• Brought on board by Octanium, a European automotive retail and events start-up, to lead the marketing team. The focus was on creating a social media and earned media strategies and launching the historic 1000 Miglia.
• Selected, briefed, and managed external agencies to secure UAE government sponsorship for the 1000 Miglia race.
• Organized a successful announcement event for 1000 Miglia UAE with external agencies on an extremely tight timeline, securing coverage from global news outlets, sponsorship from corporate backers, and increasing.
• Created the future roadmap for marketing department and overall business strategy including how to position the Octanium brand, attract retail clients and investors, and drive footfall after launch.

Abu Dhabi, United Arab Emirates

• Joined communications agency, Cosmopole, to lead their growing social media practice. Was part of Cosmopole’s senior leadership team, influencing company-wide strategy and providing mentorship to junior employees.
• Grew social media business from one client to 10 in under 12 months during the pandemic, resulting in a yearly revenue of over $1 million.
• Expanded social media team from one to four people, putting in place a structure for future growth.
• Worked with PR and digital teams to develop integrated creative strategies for clients.Key Client:- Pura Eco Retreats- Chef Middle East- Abu Dhabi Marine- Heritage Express- Grand Hyatt Abu Dhabi

Karāchi, Sindh, Pakistan

Took a break from the advertising world to pursue my passion for building fitter, happier people. I was a CrossFit Level 1 Trainer and OPEX CCP Candidate at Pakistan's only CrossFit affiliate, CrossFit BNB. I developed and introduced the Foundations program (an introductory program designed to help beginners ease into the regular CrossFit classes), helped.

While taking a sabbatical from the marketing/advertising industry, I was approached by various businesses to consult on social media strategy. I worked with Fighting Fit DXB, VectraCom Pakistan, MatrixFit, Iconic Fitness, and an independent influencer to help define their social media strategies and drive growth.

Dubai, United Arab Emirates

I was approached by Action Global Communications to rebuild their digital capabilities in the region. In this challenging position, I played a proactive role in new business development, digital marketing strategy, and defining the roadmap for Action Digital in the GCC. The latter point resulted in the re-emergence of Action Digital as a prominent digital.

Dubai, United Arab Emirates

WSF Creative was founded with the vision to be a creative content agency serving primarily automotive clients around the world. It was led by the founder of Awesome Group and backed by a prominent Saudi business family. I took on the role of leading our first non-automotive client (Flip Out Dubai), several other accounts, as well as supporting our Head of.

Dubai, United Arab Emirates

Digital account lead on Qatar Tourism Authority. Responsible for digital campaign activities including overall digital strategy, websites, mobile applications, activation technology, and web banners. Working closely with the offline advertising team, and overseeing the social media team to ensure digital work is in line with all other communications. Also.

Dubai, United Arab Emirates

Worked as part of an integrated account management team on Nike and Emirates. Experience with Nike has included digital strategy for the FC247 - LVL UP campaign, as well as activation for a series of different campaigns (LVLUP, Hypervenom, Free Flyknit, Run Club, and Flash50DXB). Handled a variety of projects for Emirates, including website builds, online.

United Arab Emirates

Managed digital accounts across the entire TBWA\ client portfolio including General Electric (GE), Nissan, Infiniti, Henkel, Unilever (Lipton), and Canon. Was the account manager on the Cannes-winning VIP Fridge Magnet campaign for Red Tomato Pizza. Led successful pitches for Infiniti Middle East (social media) and Canon Middle East. Community manager and.

Dubai, United Arab Emirates

Worked closely with MasterCard and its regional agencies (PR, events, media, and digital) as well as the global team to coordinate and maintain alignment on all campaigns. Also managed the Barclays UAE and Africa account, analyzing their marketing activities in order to maximize exposure from tight budgets. Helped research for successful Bank Muscat pitch..

Dubai, United Arab Emirates

Social Media Executive for Standard Chartered’s MyMajlis and Effie award-winning, UAE Food Explorer campaigns. Managed insights, and crafted strategy to drive the UAE Food Explorer campaign forward.

Master Of Business Administration - Mba, 3.6/4.0 (Graduated With Distinction)

Activities and Societies: Hult Literature Club - VP of Communication/Co-Founder Hult Prize - Participant Global Professional Scholarship.

Bachelor Of Business Administration - Bba, Marketing Communications