Mohammad Karim Email & Phone Number

Massy, Paris, Fr

> Led the company from “blind marketing” to complete data-driven marketing by creating easy-to-understand reports and sharing insights, and setting up processes to ensure the adoption of decision-making based on data> Saved hundreds of thousands of marketing dollars by providing visibility in partner performances metrics> Led the multi-touch attribution project that included finding the right tool that integrates with HubSpot, creating the right custom attribution model, tagging campaign members, training team members, and making it easy to consume for the senior executives.> Managed complete marketing tech stack, from implementation to training users and troubleshooting.> Created processes from scratch and ensured adoption by documentation, user training, sharing best practices, and monitoring adherence.

Massy, Paris, Fr

Santa Barbara, California, Us

> Built reports in Salesforce Sales Cloud to track marketing-generated MQLs, pipeline,s and revenue against quarterly goals, marketing touches, channel attributions, etc.> Measured multi-touch attribution report using Bizible to uncover weaker marketing programs and identify the successful ones.> Worked with Financial Planning & Analysis (FP&A) to build a marketing budget and channel ROI model.

Hackensack, Nj, Us

> Built an array of Salesforce.com reports and dashboards and scorecards to measure marketing campaigns’ effectiveness in terms of lead and pipeline generation, campaign ROI, marketing’s contribution to company’s overall revenue, campaign attribution and pre-sales team’s performance.> Led the data clean-up project including validating and standardizing data, removing redundant and obsolete data and monitoring data health.> Managed marketing tech stack that required communicating with vendors, setting up demos and choosing the right tools, and evaluating the effectiveness of existing tools and services. > Worked very closely with the CMO and cross-functional teams to formulate marketing strategies and to ensure accurate measurement of data for decision making.

Stamford, Ct, Us

> Led several projects including improving the quality of marketing sourced lead and pipeline, lowering lead turnback rate from 70% to 30%, improving conversion rates, lead progression, etc. > Worked with the Sales teams to accelerate pipeline and minimize loss of pipe. > Worked very closely with Demand Gen, Marketing Analytics, Channel Partner and Sales teams to build the Reverse Waterfall (RWF) and plan marketing contribution in terms of revenue, leads, and pipeline > Measured marketing campaign performance and made recommendations based on results> Built marketing campaign hierarchy in Salesforce and made sure the hierarchy worked fine> Led data management initiatives including data cleaning, appending, standardization and monitor data health > Worked with Marketing Automation team to ensure smooth lead flow via web forms and landing pages > Worked with the finance team to measure Campaign and Event ROI. > Collaborated with third-party vendors to build tools to send event lead details to Salesforce Marketing Cloud for sending quick follow up emails. > Helped cross-functional team leaders with data and insights to review quarterly results and project future pipeline generation and revenue.

New York, New York, Us

> Worked on building sales and marketing reports and dashboards, tracking the performance of demand generation campaigns in terms of lead and pipeline generation, monitoring lead quality, lead conversion and turn-back rate. > Worked closely with cross-functional teams like Demand Gen to successfully launch and run campaigns like lead nurturing, sponsored emails, webinars, events, SEM and so on. > Hired and managed a team of freelancers for building industry and vertical targeted lists of leads for direct sales team and partners.

New York, New York, Us

> Managed CRM and monitor data health in the system. > Managed data via data cleansing, data augmentation, and standardization. > Built list of leads from different sources including database like Data.com, The List, events, websites and search engines.

New York, New York, Us

> Worked to generate leads and sent cold emails. > Monitored activities of SDRs and reported them to supervisor periodically. > Created and curated articles and images for clients and added new topics to the system.

Bristol, Uk, Gb

Promoted Apple's products like iPhone, iPod and helped CarphoneWarhouse to increase their accessories sales.

Promoted new products from Windows, Nokia and other renowned brands

Brentford, Middlesex, Gb

> Conducted a survey on the pharmacies at Maizdi, Bangladesh and prepared a report on that.> Took part in a nationwide vaccination campaign