Mohammad Saeed work email
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Mohammad Saeed personal email
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I am a strategy & marketing expert in the technology & SaaS industry for 10+ years. My journey started in 2012, in business strategy for a Mobile Payment start-up "JazzCash" in Pakistan. As part of the core launch team, I took on a wide array of responsibilities- from 5 years planning & budgeting, to pricing analytics, eco-system development and partner integrations, customer management & driving other operational efficiencies. From just a start-up, I saw the business grow to become Pakistan's largest fin-tech player, generating $50M+ annual rev. In 2016 I moved to the US to pursue an MBA, and soon after, joined Dell Technologies as a marketing strategist - primarily dealing with B2B Marketing performance & revenue growth. Learning how large Fortune 100 tech companies drive growth and efficiency was an invaluable learning experience. In early 2022, I made another move, joining Twilio's Marketing Strategy & Analytics group. In my current role, I am focused on building ROI efficiency across the marketing org, & helping top leadership understand the long-term financial health of the business. I have had the opportunity to present to C-suite execs on multiple occasions, and make a real impact on key strategic decisions. I am also playing a key role in defining and implementing GTM PLG strategy - from an investment and lead management perspective. My professional skill-sets include ► Strategy & planning, budgeting, forecasting ► Product, campaign & GTM marketing analytics to drive insights (SQL, Tableau, PowerBI)► Growth marketing & demand generation - working closely with sales & field marketing to design campaigns to build stable pipeline (Salesforce, Eloqua) ► Marketing ROI & RoAS analysis ► Customer acquisition (CAC) & Lifetime Value (LTV) analysis ► Lead & marketing ops optimization ► Online/Web Marketing Analytics (Adobe Omniture, Google Analytics, SEO, Social, A/B Testing) ► Program Management for ABM marketing & other AI/ML driven campaigns (working along side vendors like TechTarget & 6Sense) Beyond work what I do:✌ Eat & sleep cricket – competitively playing since age 13 ✌ Outdoors, exercising & camping with family ✌ Tech, business & entrepreneurship podcasts✌ Talk to my dogs
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Sr. Manager Marketing Ops - Strategy & PlanningDbt Labs Feb 2024 - Present -
Sr. Manager Marketing Strategy, Planning & AnalyticsTwilio May 2022 - Mar 2024San Francisco, California, UsWorking with Twilio’s senior leadership to demystify & understand return of marketing investments (ROI) and its impact on Twilio’s bottom line. Some key projects Im leading include:- Lifetime Value (LTV) and Customer Acquisition Cost (CAC), across a range of Twilio products to understand long term financial health of business, and drive strategic changes for GTM org. Presented to C level and exec. leadership on analysis & recommendations. - Return on Ad Spend (RoAS) to improve tactical investment decisions. A deep analysis to understand marketing performance @ Cost & Rev. per lead/MQL/SQL, conversion rates, ASP, CPC, Cost per Signups etc. - by product, channel, geo etc. Also using insights as inputs to build annual budget & target setting.- Product lead for on-boarding Allocadia (an end-to-end marketing budgeting and performance management tool) at Twilio. Leading change management across the company to adopt Allocadia over old budgeting processes - and improve efficiency and standardization across the org. Also leading Allocadia’s integration with Oracle ERP, Salesforce and internal data warehouse infrastructure. - Leading the budgeting & target setting for all Twilio Products globally - building bottoms-up models based on marketing budgets, Cost-per-lead (CPL) and sales capacity inputs -
Marketing Analytics & Operations ConsultantDell Technologies Jun 2021 - May 2022Round Rock, Texas, Us• Co-leading the development & launch of Dell Services Buyer Base - defining account level status based on revenue data (Existing, New, Reactivated, Lapsed, Inactive, Non-buyers) • Designed & launched pilot campaigns leveraging Services Buyer Base data, to target UpSell, X-Sell accounts, in close collaboration with sales, field Marketing & pricing - $11M revenue targeted in the first 2 quarters• Program lead for Dell Services TechTarget program - collaborating with sales & marketing to build an ABM program leveraging TechTarget leads & intel; $337M pipeline influenced through the program in 2021 • Lead for competitive win/loss insights for all Dell products, using Salesforce data. Insights include win rate, reasons for loss against primary competitors broken down by products, regions, customer segments etc. -
Senior Marketing AdvisorDell Technologies Jan 2020 - Jun 2021Round Rock, Texas, UsMarketing Analytics & planning• Built reports & presentations for marketing executive leadership on business performance (financial, demand-gen, spend, buyer base, digital etc.) with quarterly reviews to inform strategic decisions at global level ▪ Optimizing conversion of a “marketing-ready lead” to an “opportunity” – analyzing CRM & Sales data at marketing vehicle & product (Servers, Storage, Services etc.) level. Working closely with regional sales teams to implement changes & evaluate impact• Leading the KPI development & back-end data integration for Dell-aaS offering - launching in 2021• Conducting in-depth analysis to evaluate impact of the pandemic on marketing activities (esp. the shifting focus towards digital) - with clear recommendation on how to optimize marketing ROI in post pandemic environment• Generated claims & studies to quantify impact of Dell Services on customer lifetime value, product drag (across other hardware products) & churn reduction
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Marketing AdvisorDell Technologies Jul 2018 - Dec 2019Round Rock, Texas, UsDell Services Marketing • Informed marketing investment decisions of $10M+ budget; using past-data to optimize spend across Funnel objectives (awareness, engagement, lead-gen) & marketing vehicles (digital, events, sales plays) • Standardized KPIs for 40+ marketing initiatives, and created a centralized IT system to capture & store data, enabling 80+ marketing professionals to easily access data • Piloted Services’ first Account Based Marketing program, partnering with 3rd party vendors to build propensity for specific Services products, to be used in sales plays & other lead generation efforts • Built various dashboards (online engagement, demand-gen, sales enablement etc.) to help product & field marketing access data & draw actionable insights to improve performance • Optimized customer journey on Services Web Pages using data analytics (Adobe Omniture, ClickTale)
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Marketing InternDell May 2017 - Aug 2017Round Rock, Texas, Us• Developed a strategic marketing plan to increase sales of Dell support services by 5% in 6 months ($3M incremental revenue) through Dell channel partners selling to large scale commercial consumers • Conducted customer segmentation analysis by industry verticals and business size, to tailor marketing & sales efforts and customer specific needs • Created a sales enablement tool to predict customers’ likelihood to buy support services based on their hardware consumption data:o Launched tool pilot with 1 major channel partner across its 5 regional offices across the US, along with a full-scale implementation plan across the global market
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Strategy SpecialistJazz (Previously Known As Mobilink) Nov 2013 - Jul 2016Islamabad, Federal Capital Area, PkPromoted within Mobilink to work with top leadership to design, develop and implement the core business strategy for "Jazzcash" - a digital financial-services solution serving Pakistan's 80% un-banked population. My major leadership roles and achievements include: • Helped revenues grow by 13 times, from 2013 to 2015, and transformed the firm into "Regional Center of Excellence" for the parent firm Vimpelcom. • Led the annual 5-year business planning exercise that set a comprehensive set of financial/P&L, commercial and technology goals. • Conducted deep customer segmentation, market sizing and competitive landscaping exercises.• Developed go-to-market strategy for Mobilink Digital Payment solutions that involved working with card vendors (VISA) to develop prepaid cards, setting up e-commerce payment gateway and launching NFC based retail payment solutions. • Conducted pricing and cost analysis of large scale government projects, which contributed around 10% of total revenues. -
Product Management SpecialistJazz (Previously Known As Mobilink) Nov 2012 - Nov 2013Islamabad, Federal Capital Area, PkResponsible for working with internal and external IT developers to develop and launch new financial products on the mobile/digital platform. My major achievements include: • Project lead for launching "Life Insurance" service in partnership with insurance vendors "Adam Jee Life Insurance". This service acquired over 100,000 subscribers in a year. • Revamped the end-to-end mobile-account registration process, increasing monthly subscriptions by 150% in 3 months • Led negotiation with technical vendors on product launches and budgeting.
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Monitoring And Evaluation CoordinatorChildren'S Global Network Pakistan Sep 2011 - Nov 2012• Led research teams to oversee end-to-end monitoring evaluation of 3 projects implemented across 8 districts of Pakistan, ensuring all projects met key objectives defined in the Logical Framework Analysis (LFA)• Conducted a primary research project in Pakistan’s northern tribal regions to understand the impact of militancy on region’s education sector. Implementation of recommendations increased school attendance in 25 targeted schools by 30% in 5 months -
InternUnited Nations May 2008 - Jul 2008New York, Ny, UsProvided data analysis for the Information, Monitoring and Evaluation department.
Mohammad Saeed Skills
Mohammad Saeed Education Details
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W. P. Carey School Of Business – Arizona State UniversityMarketing -
Lahore University Of Management SciencesEconomics
Frequently Asked Questions about Mohammad Saeed
What company does Mohammad Saeed work for?
Mohammad Saeed works for Dbt Labs
What is Mohammad Saeed's role at the current company?
Mohammad Saeed's current role is Marketing Strategy & Analytics.
What is Mohammad Saeed's email address?
Mohammad Saeed's email address is mo****@****ail.com
What schools did Mohammad Saeed attend?
Mohammad Saeed attended W. P. Carey School Of Business – Arizona State University, Lahore University Of Management Sciences.
What are some of Mohammad Saeed's interests?
Mohammad Saeed has interest in Technology, Politics, Environment, Science And Technology, Music, Sports, Human Rights.
What skills is Mohammad Saeed known for?
Mohammad Saeed has skills like Data Analysis, Project Planning, Business Strategy, Business Analysis, Pricing Strategy, Product Development, Marketing Communications, Research, Business Planning, Strategic Planning, Analysis, Spss.
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