- Development Marketing Liaison: Representing the Development Marketing team, working closely with the Chief Marketing Officer and the Chairman to execute marketing initiatives across various island developments, including iconic projects such as The Floating Seahorse Villas, Sweden Beach Palace, and InterContinental Resort Portofino- Hospitality Marketing Support: Support hospitality marketing efforts at voco Monaco Hotel, coordinating campaigns, events and commercial sales. Manage relationships with VIP clients and stakeholders, ensuring the seamless execution of high-profile events.- Show Unit Management: Oversee the management and maintenance of show units, including luxury villas and hotel rooms. Coordinate with Engineering, Housekeeping, and other departments to ensure units are in pristine condition for investor and sales agent visits. Personally lead island tours for VIPs and guests- Sales Agent Training and Performance Monitoring: Collaborate with the Learning & Development team to create training programs and Standard Operating Procedures (SOPs) for over 150 real estate agents. Monitor agent performance through shadowing and feedback sessions, ensuring alignment with the brand’s communication standards.- Event Management: Play a key role in planning and executing high-profile sales events, including a successful launch event at Burj Al Arab. Responsibilities include site selection, event flow design, and coordination of logistics, resulting in a sold-out Phase 1 launch.- Social Media Content Creation and Campaigns: Lead the creation of marketing content, including shoots in collaboration with media partners like Dubai Media Office and ARN (Virgin Radio). Contribute to the execution of multiple marketing campaigns, including partnerships with InterContinental Hotels Group, Dubai Police, and Dubai International Boat Show. Play a crucial role in developing and executing campaigns for major events like Arabian Travel Market and Luxury Property Shows.

- Supporting the strategic direction and implementation of marketing campaigns, events, digital marketing activities and promotions for The Dubai Mall, Dubai Hills Mall, and Dubai Marina Mall- Effectively and efficiently managing The Dubai Mall’s Marketing and Communication activities, promoting The Dubai Mall as a retail and lifestyle destination combining retail, dining, entertainment and leisure attractions- Collaborating with 1200+ retail stores and managing their marketing activities - Conducting daily meetings, personalized guidance, and training sessions for retail teams on maximizing marketing opportunities, including groups such as Chalhoub, Al Shaya, Al Tayer, and more- Working with Retail Relations and Retail Delivery for effective and efficient practices of onboarding tenants with their Marketing Packs, in line with Communication Guidelines and Marketing Strategy - Working on Customer Experience Management and Identifying opportunities in the Dubai Mall App and Dubai Mall Website to enhance visitor experiences- Supporting the development and execution of integrated marketing campaigns to promote Dubai Mall's events, promotions, and special offers, resulting in increases in footfall across all three malls in 2023Managing marketing briefs, marketing budget, media buying, and LPO process for all Marketing Campaigns- Supporting the strategic direction and implementation of loyalty marketing campaigns and promotions, including the Spend and Win with Visa x EMAAR Campaign- Ensuring all stakeholders, including Senior Management, meet timelines by planning, executing, and supporting all deliverables- Conducting market research and competitor analysis to identify trends and opportunities, providing actionable insights to inform marketing strategy- Curating and refining tenant-generated social media content for effective promotion

- Managed retail brands like The Red Carpet, OTAQ HOME, and Sony Electronics across top locations such as Mall of the Emirates and Dubai Mall. Industries Include Luxury Furnishing and Consumer Electronics.- Led comprehensive marketing activities including branding, digital marketing, influencer partnerships, and market research.- Drove sales through VIP account management, business development, and both B2B and B2C channels.- Oversaw end-to-end marketing projects and campaigns, ensuring strategic planning and ROI tracking.- Established and maintained key relationships with clients, influencers, and service providers.- Implemented innovative strategies resulting in significant revenue growth and exceeded sales targets.- Orchestrated successful campaigns, including for major events like the Dubai Home Festival.- Initiated and managed projects with prestigious clients and introduced new revenue-generating initiatives.- Restructured departments to optimize operations and revenue generation, achieving forecasted targets.- Generated over AED 200,000 in sales revenue per month through effective marketing and sales strategies.

- Support the strategic direction and implementation of marketing campaigns and promotions, including The Emirates Skywards Program, Dubai Shopping Festival, Dubai Food Festival, The, The Dubai Mall Zabeel Launch and More- Ensuring all stakeholders, including Senior Management, meet timelines by planning, executing and supporting on all deliverables- Online and Offline Marketing as a 360 PR and Communications Officer for The Dubai Mall at a Group Level to Internal and External Entities and Stakeholders- Retail Marketing for Brands, F&Bs, Pop Ups, Activations and Events in line with Marketing and Brand Guidelines alongside Dubai Tourism (DTCM)- Digital Marketing - Managed marketing briefs, marketing budget, media buying and LPO process in co-ordination with Senior Management for all Marketing Campaigns- Social Media Management – Handled the main verified accounts of The Dubai Mall with action plans, communications with users and content creation alongside in-house marketing team and external marketing agencies- Influencer Marketing – Worked with VIPs and Social Media Influencers, including TikTok Stars for Campaigns made for The Dubai Mall and other EMAAR assets

- Monitored and Identified key marketing trends to assisted Corporate Marketing to be the top in Promotions and Events to attract Investors, Tourists, and other Stakeholders- Support the strategic direction and implementation of marketing campaigns and promotions including Downtown Festive Events- Built a Media Library for the Corporate Marketing Team to work in-house over Digital Agencies to reduce costs and maximize marketing impact through market research and planning- Liaised with the Letswork Team for Marketing Projects and Data Analysis- Worked double shifts between Corporate Marketing and Corporate Finance to maximize exposure to data and build efficient models for the Group- Planned and Executed a Risk Control Matrix for the Corporate Finance Department in eliminating loopholes to reduce errors and minimize risks and losses by labor capital- Assisted in building a Financial Shared Services for multiple EMAAR Entities by structuring and connecting groups to maximize productivity and minimize costs in alliance with all Financial Standards and Workflows

- Eliminated non-moving goods and promoted trending goods that eventually promoted a pitch for a new concept store for Digital Imaging, the Regions first dedicated Camera Store for Sony- Support the strategic direction and implementation of marketing and digital campaigns to promote sales- Built an eCommerce platform that was dedicated for Omnichannel Marketing to identify a new market segment for VIP clients- Liaising with stakeholders and suppliers for smooth operations, financing and leasing