•Identify the customer requirements and present appropriately to make a sale.•Maintain effective relationship with customers and understand customer needs and requirements. •Establish new accounts and services accounts by identifying potential customers; planning and organizing sales call schedule.•Conduct calls and face to face meetings with customers•Generate customer requirements through sales visits and explore new areas of business development. •Build close relationship with new customers and look for new business opportunities.•Expand sales in existing accounts by introducing new products and services.•Source new sales opportunities through leads follow up, cold calls and e-mails.•Provide timely responses to customers. •Provide technical support to customers.•Negotiate the terms of an agreement for closing sales.•Source, negotiate and purchase materials for business orders.•Resolve customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.•Customer follow-up on submitted proposals for status and/or clarifications.•Ensure collection of payments in time and follow up with customers on regular basis for outstanding payments.•Report regularly on opportunities, current quotation status and expected orders.•Ensure high level of customer satisfaction through effective customer service, technical assistance and prompt aftersale service.•Ability to multi-task, prioritize and manage time effectively.