Mohammed Abdul Rasheed Email & Phone Number

▪ 20+ years of experience in Consumer Banking across Retail Banking Products & Segments with Core experience in Sales & Distribution, Product & Portfolio Management (Credit Cards/PL), Analytics & Insights led Opportunity/Revenue generation, Business Intelligence Infrastructure set-up, Customer Life stage Management (Acquisition through Retention), CRM & Segment/Channel Strategy ▪ My areas of strength lie in managing relationships, problem solving, identifying new business opportunities and implementing strategic plans. Adept at working on Digital & Technology platforms. I enjoy working with people, contributing to common team goals and executing complex solutions ▪ Passionate about Digitalisation: core contribution to development of key product-channel journeys – Credit Cards & CASA On-Boarding Journeys, Universal Banker Tablet Automation, leading to a direct positive impact on Sales ▪ Was instrumental in Product Design, Sales Planning and Roll-out of flagship Credit Cards: A first-in-market Un-Bank Like credit card – Manhattan, & led the launch of Sadiq Credit Card, building a Competitive Sales Advantage ▪ Core member of the team that set-up the Offshore Outbound Sales channel for SCB ▪ Have driven positive change through strategic projects that improve unit profitability and build incremental business. Expertise in leading & managing end-to-end product/process roll-out initiatives, marketing campaigns with focus optimisation on controls ▪ Exposure & experience in different markets and geographies – worked for mature markets like UAE, and emerging markets like Bahrain & Africa (managing a Centre of Excellence team based out of Dubai with satellite units in Africa) ▪ Adept in managing & leading teams, mentoring and bringing them up the learning curve to be able to deliver stakeholder’s expectations and business objectives independently ▪ Excellent interpersonal, communication and organizational skills with proven abilities in attracting, grooming and retaining the right talent

Listed skills include Banking, Analytics, Business Analysis, Business Intelligence, and 15 others.