I manage Ziva in the Middle East and Ecore Flooring in the UAE, overseeing operations and strategic initiatives for both companies. My responsibilities include building strong client/distributor relationships, driving market growth, and ensuring the delivery of high-quality solutions. By focusing on innovation and excellence, I aim to enhance the presence and success of Ziva and Ecore Flooring in these dynamic regions.

Johnson Health Tech (JHT) is the fastest-growing fitness company in the industry worldwide. With a very inspiring story of how the organization was established in 1975, the fathers of this company managed to scale it following a very successful expansion strategy to achieve a solid global presence. JHT manufactures different ranges of fitness equipment out of which Matrix is positioned as the elite solution for premium gyms, hotels, academies, healthcare, government, and corporate facilities.I handle the sales and management of multiple key accounts in Dubai and ensure that business with them goes flawlessly.

Established in 2008, Ziva stands as a leading global manufacturer of free weights and fitness products. With a direct presence in Dubai, UAE, we offer premium-quality equipment designed to elevate workouts and inspire peak performance. Committed to innovation and excellence, Ziva continues to set the standard in the fitness industry, empowering individuals worldwide to pursue their health and wellness goals with confidence. THE-WAY-TO-LIVE.

- Achieved remarkable sales growth over the past 3 years- Outstanding record of a small, medium, and mega-sized projects won- Various success stories in closing deals for SPM's handrails, crash rails, and wall panels - Specified and sold solutions to the Healthcare, Education, Sports, Industry, and Hospitality segments- Managed the sales team through CRM and one-to-one meetings on a daily and weekly basis- Opened channels with new clients and maintaining a high customer satisfaction rate- Assisted designers and architectures in the design phase and selection of best finishing solutions- Managed a group of distributors and installers (B2B) focusing on Bostik's chemical subfloor SLC and adhesives- Contributed to data collection and analysis in new potential markets

Gerflor is a French manufacturer of Vinyl flooring solutions. The company has been acquiring several business entities such as the French handrails and wall/corner guards producer SPM and the American Connor Sports that supplied wood floors for many of the NBA basketball courts.I have joined Gerflor Group since April 2015 and am based in Riyadh, Saudi Arabia. My job is to assist clients and leads to choose the best solution for their projects. We meet regularly with consultants and governmental agencies to update them with our latest products and improved specifications.Gerflor is the only flooring PVC manufacturer that exists directly in the Middle East through its two production plants in Dammam, and it's flooring solutions consultants that cover the whole region.

Roots Group Arabia (RGA) was established in 1982 in Saudi Arabia and it is a sister company of Saudi Bin Laden Group. RGA has expanded to several other countries like United Arab Emirates, Qatar, Syria, Lebanon, Egypt, Malaysia, China, and United Kingdom.With RGA’s more than 20 divisions, I work in the machineries, equipments, and consumables division that is specialized in the marble and granite industry. We sell all related materials and machines to marble, granite, and stone factories. Our B2B selling depends on French, Korean, Australian, Chinese, Belgium ,and Italian suppliers such as Pelligrini, Fasal, GMA garnet, Winoa, Ferriera Di Cittadella, Hyosung, etc.I execute direct sales for materials supplied from our warehouse and negotiate certain pro-formas issued by suppliers to complete any indirect sale.

Lead a multinational team of students in a market research project to evaluate the acquisition of a $500,000 specialized printer. This lead to an options analysis that made recommendations on the best model for the job.