Managing Cpanel hostingManaging DatabasesInstalling wordpress themes and complete setupDeveloping website including complete ecommerce solutionIntegrating payment gatewaysInstalling securityAutomatic backup setupIntegrating automatic email marketingPlanning of complete marketing strategyIntegrating landing pages for lead captureSearch engine optimization of the entire websiteLink buildingPaid advertisingVideo creationOptimizing website speed for best performanceFreelancing India

Plan and execute all digital marketing, including SEM, marketing database, email, social media campaignsRespond to inbound queries via email/phone and turn leads into salesDo a competitive research in the local tourism sector and make price adjustmentsIdentify trends and insights, and optimize spend and performance based on the insightsDesign, build and maintain our social media presence on the relevant platformsMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI)Maintain the positive reputation of our hotels on different channel partnersBrainstorm new and creative growth strategiesCollaborate with internal teams to maintain the positive client experienceUtilise strong analytical ability to evaluate end-to-end client experience across multiple channelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

My job at Hala Algharbawi had multiple digital marketing tasks to grow the brand awareness and turn leads into sales. All the digital marketing tasks are listed below:ADVERTISING:Writing ad copyDesigning ad unitsRunning and monitoring Facebook Ad campaignsRunning retargeting campaignsRunning ad campaigns in Google AdWordsANALYTICS:Analysing Google AnalyticsMeasuring search engine optimisation resultsPerforming competitor keyword analysisReviewing e-commerce sales dataReview social media metrics, like Facebook InsightsRunning reports to track growth, response or ROISOCIAL MEDIA MARKETING:Developing editorial calendar for content sharingDeveloping social media marketing plansInteracting with consumers via social mediaRecruiting guest bloggersResearching bloggersUpdating Facebook PagesUpdating InstagramUpdating PinterestPROMOTIONS:Developing contests to promote a businessDesigning contest pagesWriting contest rulesPromoting contests to contest directoriesPromoting contests online on company websitePromoting contests online through company’s social profilesPromoting contests through company’s email newslettersTracking progress of contest entriesChoosing winners of contestsAnnouncing contest winnersNotify winners of contestsDistributing contest prizingEMAIL MARKETING:Designing email newsletter templatesDistributing email newsletterWriting email newsletter copySetting up trigger emailsReviewing email newsletter metricsVIDEO MARKETING:Developing video contentHiring models and video editor to develop video contentWriting video scriptsDevelop keyword lists for tagging videosWriting video descriptionsPublishing video to YouTubePublishing video to company websiteWEBSITE MANAGEMENT:Make some small design changes in the websiteEditing web copyFixing broken links on the company websiteInstalling tracking codes on the company websitePublishing blog postsRenewing domains and hosting plans

Plan and execute all digital marketing, including SEM, marketing database, email, social media campaignsRespond to inbound queries via email/phone and turn leads into salesDo a competitive research in the local tourism sector and make price adjustmentsIdentify trends and insights, and optimize spend and performance based on the insightsDesign, build and maintain our social media presence on the relevant platformsMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI)Maintain the positive reputation of our hotels on different channel partnersBrainstorm new and creative growth strategiesCollaborate with internal teams to maintain the positive client experienceUtilise strong analytical ability to evaluate end-to-end client experience across multiple channelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Key Responsibility Areas:Campus university modelCampus retail modelOnline retail modelUniversity online programsE-booksKey Responsibilities:Pay per click advertismentsSearch Engine OptimizationSocial media managementWeb analyticsCustomer relationship managementBranding