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• I have gained expertise in Ad Interfaces like DFP, Ad expert, OAS, MOCEAN, CAM, MRM Freewheel, MC (Mission Control), Google Tag Manager, Platform161 (DSP Ad Exchange), Sizmek & DCM.• Campaign creation, Generating Tags, implementing in GTM, Generating reports, analyzing the pacing, daily, weekly, monthly and End report.• Manage all implementation aspects of designated display advertising campaigns through efficient use of business systems (client and order setup, inventory reservation, and ongoing order revision, Traffic creative’ s and Troubleshooting)• Setting up and monitoring campaign• Reporting on delivery status of the campaign• Experience in handling high priority accounts like MSN US, Monster, Platform161 & HAVAS MEDIA• Management of display Ads, video Ad Campaigns, and Mobile Ad Campaigns• Daily management includes trafficking, pacing, optimization, and reporting of ad campaigns• Good understanding of online ad campaign metrics and analysis, CPM, CPC, CPA & Retargeting
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Associate DirectorAnnalect IndiaBengaluru, Ka, In
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Associate DirectorAnnalect India Oct 2023 - PresentIndia -
Manager - Ad OperationsAnnalect Jul 2017 - PresentBengaluru Area, India
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Team Lead - Ad-OpsGenisys Group Jul 2015 - PresentBangalore, India1. Manage all implementation aspects of designated display advertising campaigns through efficient use of business systems (client and order setup, inventory reservation, and ongoing order revision, Traffic creative’ s and Troubleshooting)2. Ensure quality and data integrity by enforcing standard policies and procedures, and ensuring financial and regulatory compliance3. Setting up and monitoring campaign4. Reporting on delivery status of the campaign5. Experience in handling high priority accounts like MSN US, Monster, Platform161 & HAVAS MEDIA6. Management of display Ads, video Ad Campaigns, and Mobile Ad Campaigns7. Daily management includes trafficking, pacing, optimization, and reporting of ad campaigns8. Campaign creation, Generating Tags, implementing in GTM, Generating reports, analyzing the pacing, daily, weekly, monthly and End report.9. Managing a team of around 6 members.10. Handling P161 & Havas Media -
Senior Ad-Ops AnalystGenisys Group Jul 2013 - Jul 2015Bangalore - India1. Handling Client’s escalations and providing a workaround to resolve the issue.2. Queue Management with the available resources and prioritizing the cases accordingly3. Keep an eye on the quality and performance of the team.4. Assisting and clarifying the team members to troubleshoot their daily cases.5. Generating reports, analyzing the pacing, daily, weekly, monthly and End report.
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Ad-Ops ExecutiveGenisys Group Apr 2011 - Jun 2013Bangalore - IndiaWorked for Microsoft US. The work involved trafficking different kinds of ads for MSN US webpage i.e. worked from publisher’s side. Dealt with different types of ads like text link ads, First party served (FPS) creative, Third party served creative (TPS) like HTML/JavaScript/iframe/DoubleClick/atlas tags. Used different ad serving tools like Ad expert, Ad builder, Creative Asset Manager and Atlas. Online Sales Planner for Microsoft US. Work involved creating different advertisers/campaigns/placements on the publisher network. Had to reserve the inventory for different line items (placements) for different orders (campaigns) and also gave suggestions for the optimization of campaigns. Overall, took care of selling of ad space in the publisher network of Microsoft US.
Mohammed Annas Skills
Mohammed Annas Education Details
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Asia E UniversityFinance And Marketing -
Vidya Vikas Educational TrustMarketing And Finance
Frequently Asked Questions about Mohammed Annas
What company does Mohammed Annas work for?
Mohammed Annas works for Annalect India
What is Mohammed Annas's role at the current company?
Mohammed Annas's current role is Associate Director.
What is Mohammed Annas's email address?
Mohammed Annas's email address is mo****@****ail.com
What is Mohammed Annas's direct phone number?
Mohammed Annas's direct phone number is +9199862*****
What schools did Mohammed Annas attend?
Mohammed Annas attended Asia E University, Vidya Vikas Educational Trust.
What are some of Mohammed Annas's interests?
Mohammed Annas has interest in Human Rights, Environment, Health.
What skills is Mohammed Annas known for?
Mohammed Annas has skills like Doubleclick, Online Advertising, Digital Marketing, Campaign Management, Advertising, Display Advertising, Online Marketing, Mobile Devices, Web Marketing, Dfp, Web Analytics, Ad Networks.
Who are Mohammed Annas's colleagues?
Mohammed Annas's colleagues are Kishan Bhat, Jarrod Partington, Saajan Shah, Nithya Rajiah, Daniel Nicolás Carriscajo, Yousuf Aqeel, Phanider M.
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Mohammed Annas
C# | .Net Core| Entity Framework Core | Mvc | Git | Sql | Splunk| Web Api | AzureHyderabad -
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