Leads research/ investment in marine products (algae), working with local/ global partners on five (5) marine life-related product lines.• Designed a unique business-scientific model to produce algae in Saudi Arabia with a global competitive production cost, late 2016. The scientific part was developed by collaborating with local and global partners • Built a micro-algae library which houses and preserves a large number of several classes of micro-algae isolated from the Red Sea. One of the main purposes of this library is to identify these unique local micro-algae and for them to become internationally recognized. It also offers commercial consultancy services for biotechnological clients.• Led the team to develop a scientific scanning system that evaluates aquatic environments/habitats, monitoring levels of marine pollution for hatcheries and marine farms in order to ensure the collection of safe and consumable algae. Strategic PlanningLeadershipOperational GovernanceBusiness VisionMarket ResearchGo-To-Market StrategiesNeeds Assessment

Planned, launched and devises strategies for accelerating growth for an event planning company that produces business events (i.e. press conferences, trade shows, business summits, fashion shows, special sponsorship events) and private parties (i.e. graduation parties, sports) for consumers. Business PlanningRelationship ManagementVendor RelationsGo-To-Market StrategiesEvents Content Planning & DevelopmentCustomer AcquisitionRetention StrategiesManagementMarketingProject Management

Designed the foundation of a company that has evolved into a full service media production company with three (3) offices in Saudi Arabia. The company handles the creative needs for independent music producers as well as for film, documentary, television, Internet and audio/ video needs for companies of all sizes. • Builds the operational and marketing strategy that resulted in an increase in top line revenue by 139% in 2012, the business sales and revenue have grown since consistently by 7% per year. Created the marketing plan to penetrate a new market “Individuals”, acquiring 5K+ new customers in 2012 and this continues to grow by 5% per annum. Produces an average of 13+ new musical recordings per month.• Provides strategic marketing consultancy for SMEs and early stage startups to promote products and brand name to potential customers. This has included directing several marketing activities either online or offline such as developing a comprehensive social media strategy and conducting market research.Operational GovernanceMarketingLeadershipContent Planning & Development Customer Acquisition Product Planning & Development Sales Planning Staff TrainingManagement