Mohammed Bakhsh Email and Phone Number

Mathabh is a non-profit specialized Consulting firm providing research and analytics to all stakeholders in the Hajj and Umrah eco-system, aiming to improve the guest’s overall experience during his visit to the holy lands.During my time I have effectively managed the relation with some of the key clients including The Ministry of Hajj and Umrah and Doyof Al Rahman Program.

Travel Network Group (TNG) is a wholesaler providing high quality travel and tourism services and solutions worldwide catering for Travel agencies, corporate and travel professionals (B2B).

Strategic Planning – participated in setting up the organizational structure and the work flow in order to achieve the Program objectives and position the program as a reference in the tourism industry, communicating the message to all stakeholders as well as the publicMarketing Campaigning – Designed and implemented all the Marketing campaigns and activities in line with the corporate objectives, to raise awareness about the program and its products, communications channels included TV& Radio, Print media, online and outdoor. Publications – Managed the production of the branding and promotional brochures (Print and Electronic) of which was timely distributed to all sales channels depending on the season. Events & exhibitions – Managed the participation in various Exhibitions and conferences in kingdom and abroad.Media representation – Have been interviewed in various media channels and newspapers as a tourism consultant representing SWH

PUBLIC RELATIONS CAMPAIGN Organized the planning and implementation of all Public Relation Campaigns and Activities in line with Corporate Communication & PR Strategies in order to ensure the continuous promotion and enhancement of the Company and its brands image and standards to all stakeholders and the public.Publications – Managed the production of the PR Publications (e.g. press releases, newsletters, annual reports, etc.)and ensured the information provided reflect the philosophy and are timely distributed to all of the Company’s stakeholders.EVENTS – Organized all PR events (e.g. Press Conferences, tours, exhibits etc.) and the involvement of the brands in order to ensure a continuous positive exposure of the company and its brand to the public and stakeholders.MEDIA RELATIONS – Built and managed relationships with the industry Media and leading press members in order to ensure a continuous positive coverage of the Company and its brands in all media channels including “TADAWUL” The Saudi Stock Market Exchange portal.PEOPLE MANAGEMENT - managed and motivated the Public Relations staff towards Team development and exemplary performance in order to maximize productivity and harmony.

Ø Plan and manage the implementation of communications for clients based on the corporate objectives.Ø Plan and design the Public Relations strategic programmes and manage the corporate image for clients.Ø Represent the clients in public events.

ØCommunicate with creative houses in kingdom and abroad to manage the Re-branding process based on the new objective of the channel.Ø Re-structure the organization chart for the channel and Re-distribute the operational tasks to better serve the objective.Ø Re-structure the generic grid and the programming system to promote the real picture of Saudi Arabia to the west.Ø Build a new department for public relations to handle all interactions with the public, other media, private sector and government agencies.

Ø Reports directly to the President& CEO.Ø Member of the Executive Coordination Committee.Ø Planned the Public Relations strategic programme of action for the next two years, based onthe Business Development Objectives and the Corporate Strategic Plans.Ø Implemented, designed and developed the Corporate Graphics Manual “StandardizedCorporate Identity”.Ø Involved ALSALAM AIRCRAFT participation in aviation & MRO exhibits and conferences.Ø Implemented conceptual advertising campaigns, instead of multi-direct messages.Ø Recommended & planned for the 15th Anniversary campaign “to be launched February2005”.

During this period my primary responsibility was to headhunt senior executives by using my interpersonal & PR skills as well as my creative abilities. In addition I am responsible for the management of various customer accounts and assisting them in sourcing executive staff. Responsibilities included the entire process cycle from identifying the required position to sourcing, filtering, interviewing, evaluating and finally recommending the candidates.

Managerial Tasks & Duties: Actively managing administrative and human resources tasks making proper executive decisions that increased productivity and insured proper work flow.Public & Government Relations: responsible of public relations, organizing and enhancing the company’s relationships with government sectors including the Ministry of Education.Coordination: Coordinating the On Going Operations between Semafour Technology and Prince Abdullah Net Schools Project.

Managerial Tasks: Handling the administrative tasks and human resourcesPublic & Government Relations: handling press relations and organizing the station's relationships with government sectors and office agencies especially the Ministry of Information and Ministry of Interior.Financial Management: participating in budget estimation for different media operations around the GCC which includes live coverage for several types of events (political, entertainment, sports ... etc) and financial reporting to management on a quarterly basis.Technical tasks: supervising broadcasting operations for live events. Which include installing satellite uplink terminals at each event’s site. These links were the main node for connecting to the main station in London.Internet Skills: handling the responsibility for managing ongoing project communications and management targeting to use the Internet in broadcasting and teleconferencing, which include communicating and negotiating with the major ISP’s in the GCC.Events management and coordination: simultaneous coordination for several live events, which included task management, planning, resources scheduling, on-site public interaction