• Assessed Profit & Loss statements for all POS proposed and took actions accordingly.• Led a team of middle managers controlling retail operations with the corresponding job description, work flow and reporting systems.• Planned and forecasted budgets and expenses from sales to op-ex & capex by POS.• Over seen supply chain management and warehousing best practices, improved lead time between orders and delivery by 3 days.• Directed MARKETING team members into planning and… Show more • Assessed Profit & Loss statements for all POS proposed and took actions accordingly.• Led a team of middle managers controlling retail operations with the corresponding job description, work flow and reporting systems.• Planned and forecasted budgets and expenses from sales to op-ex & capex by POS.• Over seen supply chain management and warehousing best practices, improved lead time between orders and delivery by 3 days.• Directed MARKETING team members into planning and execution of a well-set calendar of events both online & offline.• Organized in store events from idea creation to realization with training sessions for brands with speakers Make Up and Hair artists.• Started the brand online presence through www.daouk.com from creation, integration to kick start to full function. Show less

• Was commissioned by BOD to create a retail brand for shopping malls that serves hair care and hair tools on a retail level with an investment of approximately 1 million $.• Brainstormed with a special CONSULTANCY AGENCY the needed briefs to initiate the project.• Hired a team of a BRAND BUILDER & a RETAIL ARCHITECT to further develop based on specific briefs.• Negotiated with mall management & contractors the best deals to build and execute the drawings accordingly.… Show more • Was commissioned by BOD to create a retail brand for shopping malls that serves hair care and hair tools on a retail level with an investment of approximately 1 million $.• Brainstormed with a special CONSULTANCY AGENCY the needed briefs to initiate the project.• Hired a team of a BRAND BUILDER & a RETAIL ARCHITECT to further develop based on specific briefs.• Negotiated with mall management & contractors the best deals to build and execute the drawings accordingly. • Prepared tenders and considered offers from potential contractors into turn key projects.• Headed a team of middle managers to hire, train and manage all operation aspects of the new brand.• Increased number of POS from FLAGSHIP to 6 operational and fully functional to date. Show less

• Negotiated with domestic suppliers’ contracts and visibility of stores, shelfs and on SKU levels.• Increased back and front margins by at least 10% depending on category and brand . • Developed merchandising guidelines by category and sub categories on shelf and SKU levels.• Measured Gross Margins ROI by brand and category and TOS and took corrective measures to reach category KPIs.• Reviewed and adjusted pricing strategies and profit margins per brand and category based on… Show more • Negotiated with domestic suppliers’ contracts and visibility of stores, shelfs and on SKU levels.• Increased back and front margins by at least 10% depending on category and brand . • Developed merchandising guidelines by category and sub categories on shelf and SKU levels.• Measured Gross Margins ROI by brand and category and TOS and took corrective measures to reach category KPIs.• Reviewed and adjusted pricing strategies and profit margins per brand and category based on market benchmarks.Part of the growing group handling retail & distribution of major European and multinational brands in the MENA region of hair care & beauty products.The group caters to both end consumer & professionals in both end to end & consumables. Show less

• Led a team of 5 store managers to standardize the Operation and service at floor levels.• Enabled store managers to adopt a decentralized management approach to solve problems on floor level.• Analyzed figures and suggested plans to reach targets across POS and department levels.• Wrote operations hand books including checklists and daily/ weekly & monthly forms.• Increased sales by 20% through in store activities and sales trainings.• Coached sales staff on up selling and… Show more • Led a team of 5 store managers to standardize the Operation and service at floor levels.• Enabled store managers to adopt a decentralized management approach to solve problems on floor level.• Analyzed figures and suggested plans to reach targets across POS and department levels.• Wrote operations hand books including checklists and daily/ weekly & monthly forms.• Increased sales by 20% through in store activities and sales trainings.• Coached sales staff on up selling and cross selling techniques through formal and informal 1 to 1 session.• Remodeled and re organized the 5 POS according to merchandising and category standards.• Built and started the ATL & BTL marketing department with the 1st dedicated manager for the role. Show less

• Evaluated along with country manager the opportunity to open a flagship store in KSA.• Scanned markets and selected 1st POS in JEDDAH SARI st.• Organized hierarchy for operations and proposed a structure of working force of 12 in the 1st year.• Scanned CV’s and interviewed potential store manager and sales staff.• Explained operations procedures and coached sales staff on selling 1 to 1 with product and customer service knowledges. • Inaugurated 1st POS with a full… Show more • Evaluated along with country manager the opportunity to open a flagship store in KSA.• Scanned markets and selected 1st POS in JEDDAH SARI st.• Organized hierarchy for operations and proposed a structure of working force of 12 in the 1st year.• Scanned CV’s and interviewed potential store manager and sales staff.• Explained operations procedures and coached sales staff on selling 1 to 1 with product and customer service knowledges. • Inaugurated 1st POS with a full operational store and complete trained team. Show less