 Drove all facets of geographic expansion in the Jeddah & Makkah of Saudi Arabia by guiding and leading business units towards envisaged growth and development goals in personal territory.  Nurtured exemplary relationships across key corporate networks with external parties including suppliers, industry associations, distributors and customers.  Coordinated all administrative facilities, tracked day-to-day sales statistics, computed outstanding of customer's age analysis data and resolved all discrepancies accordingly.  Maintained relevant data on local competition activity in the market in addition to analyzing the same to support business units and facilitate corporate decision making.  Led the market penetration activities, delegating targets to various areas and products salesman and monitoring their performance based on the market data for the assigned territory.  Assuming charge as focal point for all sales communications and guided a team of 32 Sales Personnel for analyzing statistics and creating essential sales reports area-wise, salesman-wise and product-wise to ensure proper distribution and optimized workflow