 Responsible for directing all aspects of the strategy development & expansion  Prepared a strategic development plan for the business, based on strategic segmentation. Identified and developed new business opportunities. Defined and developed global brand partnerships and introduced a new in-house brand within the business. Proposed & implemented expansion plan regionally by aligning it with the brand`s positioning and customer profiles. Introduced SOP`s, training programs, incentive programs, new product lines within the concepts, secured key locations.

 Identified "bottlenecks" and implemented new and improved processes and policies. Documented process flows and developed requirements for functional improvements to maximize user engagement. Proposed marketing strategy ideas to optimize the targeting of customers. Developed client proposals and presented at stakeholder meetings. Forecasted future trends and oriented strategies to capture maximum benefits. Developed and managed customer care programs for improved sales success. Maintained a successful track record of employing best business practices that improved efficiency.

Managing a broad array of key business activities like sales, business development & consumer promotions & relationship management.Establishing healthy relationship with clients while continuously upgrading exposures.Assessing marketing opportunities, target markets, intelligence gathering on customers & competitors while generating leads for possible sales & following-up sales activity. Ensuring that appropriate processes are maintained to manage and optimize process and providing suggestions regarding improvement of processes.Successfully addressing customers' queries/complaints and evolving quick resolutions within minimum turnaround time. Mapping client’s requirements & provided expert advisory services to select the right banking product.Lead the efforts across finding potential corporate customers for various financial facilities and developing them as regular accounts. Collecting and collating data and generating periodic MIS reports.Supervising customer service operations for rendering and achieving quality services; providing first line customer support by answering queries and resolving their issues, ensuring minimum TATResponsible for evolving market segmentation & penetration strategies to achieve targets & assessing changing market environs with an insight into the domains of market researchHandling 1800 sqm retail space and 40 staff with the turnover of 12 Million US$ per annum. Efforts across developing business and successfully penning 5 Lindex' stores in UAE.

Spearheaded efforts across handling the responsibilities the retail store operations and business development and overseeing the portfolio of Dubai & Northern Emirates region by proper execution of retail policies and procedures.Donned the responsibility of supervising sales, brand performance and brand standards while made efforts across finding ways to drive sales. Efforts across monitoring sales, brand performance and brand standards, driving sales and finding new ways to improve sales, leading and developing the team and meeting customer demand.Formulated strategies for leading and developing the team and meeting customer demand. Accountable for implementing the marketing & PR calendar, formulate trainings, SOPs, recruitment and retention strategy.Executed cost saving techniques and modifications to achieve substantial reduction in expenditures targets.Assessment of the status of quality & keeping the buyers updated about the same on a regular basis while took effective measures to keep a control on quality from the initial stage of productionAccountable for the arranging and planning for 36 stores, with a area of 4750 esq.mt with an turnover of 60 Million US $ per annum. Responsible of over 155 staff as well as 36 managers. Made efforts across enhancing the business to achieve significant turnover and profitability in 36 sites during the difficult financial year. Efficiently reduced costs of telephone by introducing the call select plan by Half million US$ per annum.Administered operations of international brands like Adams, Pumpkin Patch, Alcott, Hush Puppies, Monsoon, Accessorize, The white company, camaieu, Pixi, Hobbs, shoe city, JSports, Sacoor brothers, cache and Mango.

Played a major role and introduced new Trainings and Operational plans.Developed retail policy and procedures, Introduced retail checklists and Formats.Handled brands such as Jennyfer, Ikks, Gocco, Kekos & Reset, total 18 stores in 3 countries with total turnover of US$15 million.Responsible for meeting budgetary and sales targets through motivating and developing staff, consistently achieving and outstanding Key Performance Indicators ( KPI ) including personnel management and managed on-going development of lead managers, 18 store managers and 82 staffs. Accountable for the effective management of the full brand merchandising lifecycle including open to buy, buying, stock control and allocation along with the retail price architecture to achieve ambitious targets.Instrumental in opening 7 new stores, identifying new locations, liaising with project manager, planning recruitment and training new teams to ensure successful launches.Motivated and developed staff, encouraging internal promotion and ensuring high rates of retention. Inducted, trained and developed new managers into the company. Exceeded sales turnover by motivating staff and initiating incentives. Analysed sales and product performance to identifying key improvements to processes, procedures and working practices to maximise productivity and profitability whilst minimising costs. Updated staff appraisal and development programme to improve service.

Successfully got promoted from assistant store manager and store manager to undertake tenure as area manager.Responsible for the successful operational management and personnel development of 15 store managers and 79 additional staff members servicing.Efficiently handled Brands such as Evans, Dorothy Perkins, and Top shop (Arcadia Brands). Managed 15 stores with total turnover of US $12 million.Deputized for the Sen. Operations manager, supporting and overseeing shop openings, day-to-day store operations, Training and Recruitment.Ensured a consistently high standard of presentation in all branches and all the space in each branch is effectively utilised, working closely with Visual merchandisers.Undertook brand development and marketing to complement on-going initiatives to increase revenue and service standards. Pivotal in communicating daily with Customer Support Centre functions - Buying, Retail, Finance & Distribution – to ensure effective control and operation of all areas.Accountable for 10 new store openings and redevelopments, staff and store performance along with budgetary and merchandise management.Developed and Controlled management accounts with attention to essential criteria for net profit, including sales, shrinkage, wages, write-off, cash control and store expenditure.Monitored and managed store compliance in all areas, including customer care, effective planning, staff training and development, organisation and time management.Accomplished and handled changes through a difficult period of staff and company restructuring. Responsible for the introduction of a COE system for improved brand standards and management.

Company Profile: Murad was one of the first firms in Saudi Arabia Established in 1972 for ‘Colour Photofinishing .Murad has Quick Photo Service / Camera Retail Outlets in eight major cities in the country. Responsible for Customer service, Sales, profit increase and loss prevention.Interacted with the customers to understand their needs/ requirements while assisting them for the required services and maintaining customer relationships to build the future perceptiveness.Ensured wide distribution of products through effective market penetration, brand promotional activities and programs.

Company Profile: Euromarche Shopping Centre is a shopping complex in the Olaya district of Riyadh, Saudi Arabia; owned & operated by the Arabian Marketing Company.Responsible for Merchandise planning In Textile division / Euromarche Hyper market.Ensured effective management, planning and implementation and rationalization of processes to Striving to minimize direct and indirect costs of the organization.