-Craft comprehensive campaign ecosystems leveraging data insights and prioritizing seamless client experiences. Managing six impactful campaigns for Institutional Client Group and Fidelity Capital Market.-Direct and execute strategic marketing strategies via paid media channels. Spearheaded the institutional paid media campaign in 2024, driving 74.5% of web traffic within the initial four months.-Foster collaboration across cross-functional teams to conceptualize and implement lead generation and nurturing strategies, yielding marketing-qualified leads. Pioneered the development of a tailored web form for alternative investment, automating lead scoring based on engagement for the sales team's efficiency.-Led B2B campaign efforts for the launch of FBTC, Fidelity's first Crypto ETP fund. The day one organic LinkedIn post exceeded the impression benchmark by 29%.-Apply data-driven methodologies to evaluate marketing strategy, messaging, and creative content. Employ a structured learning agenda to measure performance across diverse channels.

-Managed omnichannel marketing campaigns: digital assets, quantitative investments, alternative investments, and wealth management technology tailored for financial advisors.-Revamped the Quantitative Investment web journey, resulting in 13.7K site visits within the initial six months. Enhanced site traffic by optimizing the paid search strategy, which accounted for 88% of total visits.-Collaborated with legal, finance, sales, and go-to-market teams to drive the launch of new campaigns. Presented key insights during national calls for shareholder awareness.-Initiated an Alternative Investment paid media campaign, driving 74.2% of web traffic in its inaugural month.-Streamlined lead management processes using Salesforce Marketing Cloud to input lead information and seamlessly transfer it to the inbound sales team.

-Led brand analysis initiatives utilizing competitive, category, and shopper insights to deliver 4P strategies to foster volume growth and attain business goals.-Spearheaded the development of cross-channel customer engagement strategies, focusing on optimizing web user experience, enhancing rewards programs, leveraging social media platforms, and refining retail point-of-sale interactions as a proactive brand advocate.-Played an active role in sponsored events, including facilitating charitable donations with United Way in 2022 and orchestrating engaging booth entertainment at NACA tradeshows to boost sales engagement with B2B clients.

-Supported day-to-day administrative duties, diligently tracking brand performance metrics and overseeing stakeholder approval processes for the Winston Brand Marketing team.-Teamed up with the digital marketing and legal departments to achieve a significant milestone: the successful Winston Rewards Facebook page launch. This marked a historic moment as the first branded social media page for a cigarette brand in the United States.-Employed advanced scan data analysis methods to glean deep insights into the tobacco industry landscape, providing valuable input for shaping future marketing strategies.

Learned the tobacco industry by in-depth scan data analysis and practicing marketingprincipal for advertisement by providing creative feedback to agencies.

• Organize event marketing and social media campaigns to augment brand awareness. • Provide technical supports to student and instructors • Work with the field sales representatives to upsell Cengage Unlimited subscription.

• Top 1% student in UNC Greensboro.• Assist in coordinating the graduation ceremony.• Represent UNC Greensboro in high official programs as the student body.

Attend stakeholder's and stockholder's programs with the chancellor to represent the student body.

• Supported the Vice-Chancellor and executive staffs by managing official files, calendar, organize data and perform special research on-campus development. • Performed front office administrative responsibilities by directing phone calls and scheduling appointments.

-Accommodated weekly and monthly promotional events to endorse the benefits of Amazon Prime Student membership and encourage students to sign in.-Generated an 87.5% increase in participants for weekly promotional events by creating strategic social media posts and reels.