Senior Executive - Brand & Communication
Key Achievements:• Spearheaded and successfully executed a high-impact business campaign, resulting in a 100% increase in brand visibility and 200% growth in customer engagement.• Assisted the Sales Head in managing a critical brand event, contributing to a 100% boost in brand awareness and exceeding attendance targets.• Implemented a data-driven communication strategy, leading to a 200% improvement in customer engagement metrics and overall campaign effectiveness.• Played a pivotal role in testing and ideating ATL, BTL, and Digital activities, resulting in a 100% increase in campaign conversion rates.• Collaborated with Brand Partners and business vertical teams to develop and update communication activities, ensuring timely and effective execution within the agreed campaign timeline.• Successfully collected and synthesized monthly/weekly reports, facilitating data-driven decision-making and optimizing creative delivery for business sales documents.• Actively participated in diverse research efforts, including surveys and analysis of secondary data, contributing valuable insights for informed decision-making.• Contributed to building brand awareness and expanding reach to actual and potential target groups through strategic initiatives.Key Responsibilities:Developed, recommended & implemented marketing plans & strategies for assigned brand.Prepared promotional plan including brand management, digital media buying & content preparation and allocate budget as per annual promotional budget.Prepared online newsletters and promotional emails and organize their distribution throughvarious channelsMonitored and maintained social media accounts, and engaged with the online community to build brand loyalty.Provided creative ideas for content marketing and update websiteMeasured performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)Maintained partnerships with media agencies and vendors
