▪️ Engagement in the proactive development of new products and innovative packaging/wrapper concepts, aimed at amplifying SKU growth.▪️ In-depth analysis of sales trends both on an SKU-specific and category-wide basis, assessing contributions and fostering business growth.▪️ Responsible for managing/organizing events, activations, and trade marketing initiatives of Igloo Ice Cream.▪️ Content visualizing and planning of the official Facebook pages of Igloo Ice Cream, Dairy, and Delifrost.

Key Achievements: ▪️ Awarded as the Best Brand Executive for my performance for FY 2021-2022. ▪️ Igloo Ice Cream awarded as the Best Brand Award for year 2021 and 2022 and Superbrands Bangladesh status for the session 2023-2024 in Ice Cream Category by Brand Forum Bangladesh. ▪️️ Rebranded Igloo Chocbar pack, which ensured 26% SPLY growth. ▪️️ NPD: Blueberry Yoghurt 100ml, Kheer Malai 100ml.▪️️ Branded approximately 200 Igloo trolleys, 5000 retail deep freezers, 2000 tri-cycle vans and 180 haulage vans to ensure outdoor visibility.▪️️ Developed Ice Cream Parlor at Biman Flight Catering Center and kiosks at Bashundhara City Shopping Mall. ▪️️ Achieved Igloo's highest recorded DITF sales and 2nd Best General Pavilion Award at DITF 2023.

Key Achievements:▪️ Ensured the industry's highest followers on official LinkedIn and Instagram pages.▪️ Developed TVC, OVC's, Corporate AV, launched official Wikipedia page and verified the official Facebook page of Omera LPG.▪️ Ensured shop-sign in more than 8,000 Retail points; developed and distributed t-shirts in more than 35,000 Retail and Distribution Points.▪️ Executed 4 lakh sft. wall painting and 20 billboards at strategic locations over the country to ensure outdoor visibility.▪️ Organized Partners Conference 2019 which included more than 350 participants. Mentionable Events and Digital Campaigns I have worked on:

Key Responsibilities:▪️ Visualizing and Designing POSM and other outdoor branding material.▪️ Office Documentation: Initiating internal office memo for taking budgetary approvals of brand activities.▪️ Content Creation for Social Media Platforms.