• Strategic planning and implementation of marketing activities for 5 different companies within MNT-Halan Group: - Halan Fintech App - Providing Lending Services (Nano Loans & Micro Loans), Payments & EWallet, ECommerce, P2P Delivery & Ride-Hailing for the underserved and unbanked. - Halan Consumer Finance - Offering Buy Now Pay Later (BNPL) - Mashroey - Vehicles financing & providing used cars on installments - Tasaheel - Microfinancing & SME's Loans - Raseedy - E-Wallet (Cash-in / Cash-out, Bill Payments) - S-Mart - Retail chain for home appliances & electronics• Developing B2C marketing strategies • Created and implemented a strong process for the Marketing Department that monitors, controls and enhances the day-to-day marketing activities to ensure optimum performance • Worked on restructuring the marketing team in line with the new process, training and coaching 25 members of the marketing team for the new process and introduced a new performance appraisal system that is highly motivating• Hiring, training and coaching a new team of vertical marketing managers to ensure developing & maintaining strong rapport with all stakeholders within each of the five companies and with external vendors to ensure smooth communications and seamless marketing operations• Managing and supervising digital, offline & on-ground marketing projects and campaigns in line with the marketing strategies of each company• Planning, managing execution, monitoring & controlling all activities of the rebranding 360-deg campaign (including all ATL & BTL activities)

Confidential project

• Prepared the strategic plans (business plan, marketing plan and SOP) in line with BCS strategic goals• Launched the first fully compliant Bosch Car Service Franchise in Egypt • Price, product mix and supply management according to the supply and demand balance in line with the company objectives and vision• Fully managed daily business operations ensuring adherence to the set strategies leading to an exponential traffic growth• Managed contractual agreements, B2B business development and partnerships• P&L management in a proactive approach for boosting profitability

• Formulated a series of strategic plans to enhance sales performance, customer satisfaction & market development. • Successfully managed company’s turnaround and restructuring for operational improvement and business revitalization• Managed to improve sales volume by 150% in revenues and 140% in volume within 14 months. • Successfully improved the accounts receivable collection rate by 10% by implementing a proactive invoicing and collections strategy and offering cash & early payment discounts and developing the customer base.

• Increased sales volume in 5 years by more than 210%, gross margins by 400% & captured a market share of 34%.• Introduced the OEM sector through planning and executing strategic partnerships.• Improved customer satisfaction levels by implementing extensive field engineering and marketing programs• Effectively participated in the annual Industrial and Commercial Lubricants Sales & Marketing Plans.