led the development of key technology projects, including a tailored Loan Management System and third-party integrations like eKYC and payment gateways. My focus was on optimizing system performance and enhancing operational efficiency. Through rigorous business and customer behavior analysis, I drove product development that supported Sanad’s growth from a startup to a fintech leader.

I specialized in designing and enhancing customer engagement strategies through comprehensive loyalty programs. I leveraged data analysis and customer insights to tailor programs that boosted retention and satisfaction. By developing detailed ROI models and strategic action plans, I demonstrated the value of my solutions to clients, leading to improved customer interactions and program effectiveness. My approach integrated seamlessly with partner initiatives, driving meaningful engagement and… Show more I specialized in designing and enhancing customer engagement strategies through comprehensive loyalty programs. I leveraged data analysis and customer insights to tailor programs that boosted retention and satisfaction. By developing detailed ROI models and strategic action plans, I demonstrated the value of my solutions to clients, leading to improved customer interactions and program effectiveness. My approach integrated seamlessly with partner initiatives, driving meaningful engagement and fostering long-term relationships. Show less

Managed Saudi Airlines' frequent flyer program (Alfursan), overseeing relationships with over 42 partners across various sectors. Handled the full contract lifecycle, from lead generation to onboarding, ensuring seamless and compliant partnerships with major players such as Almosafer, Riyadh Bank, and ENBD. Enhanced program performance by proactively managing existing accounts like Zain, STC, Booking.com, Hertz, and AVIS. Implemented targeted marketing campaigns and initiatives that drove… Show more Managed Saudi Airlines' frequent flyer program (Alfursan), overseeing relationships with over 42 partners across various sectors. Handled the full contract lifecycle, from lead generation to onboarding, ensuring seamless and compliant partnerships with major players such as Almosafer, Riyadh Bank, and ENBD. Enhanced program performance by proactively managing existing accounts like Zain, STC, Booking.com, Hertz, and AVIS. Implemented targeted marketing campaigns and initiatives that drove significant improvements in customer engagement and overall program effectiveness. Played a key role in increasing the marketing budget by $1 million, reflecting the program’s growth and success Show less

Managed and enhanced partnerships for the Etihad Guest loyalty program, collaborating with high-profile partners like Damas, ASMALLWORLD, Porsche, and Minor Hotel Group. Developed and executed strategic business cases and ROI models to demonstrate mutual benefits, leading to the successful onboarding of new partners and strengthening existing relationships. Oversaw the implementation of effective partnership strategies and marketing campaigns that significantly boosted revenue through miles… Show more Managed and enhanced partnerships for the Etihad Guest loyalty program, collaborating with high-profile partners like Damas, ASMALLWORLD, Porsche, and Minor Hotel Group. Developed and executed strategic business cases and ROI models to demonstrate mutual benefits, leading to the successful onboarding of new partners and strengthening existing relationships. Oversaw the implementation of effective partnership strategies and marketing campaigns that significantly boosted revenue through miles sales and other offerings. Recognized with the Shukran Award for exceptional partnership management and for exceeding performance goals by over 240%, showcasing commitment to excellence and results. Show less

Managed multi-million-dollar projects, including King Abdul-Aziz International Airport, ensuring timely completion and high-quality outcomes. Led a large team of technicians and engineers, coordinating with stakeholders to drive project success and meet client expectations.