•Planning and coordinating sales efforts to improve to get the target sales.•Providing leadership, support, and guidance to the marketing team to implement new marketing strategies that are aligned with the business goals. •Developing and grows a team that fosters self-development and creativity.•Analyzing market trend to be aware of competitors.•Promoting the company's existing brands and introducing new products to the market.•Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.•Recruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing human resource objectives.