Mohammed Rishad Email & Phone Number

Dubai, United Arab Emirates

As a Sales Manager in the Digital Imaging Professional Department, I am dedicated to propelling business growth across East and North Africa, Central Asia, and the UAE professional camera channels. In this strategic role, I lead market initiatives with a specific focus on developing alpha cameras/lens and cinema line camera businesses. My responsibilities extend beyond sales and business development, encompassing collaborations with business partners, camera dealers, production houses, film… Show more As a Sales Manager in the Digital Imaging Professional Department, I am dedicated to propelling business growth across East and North Africa, Central Asia, and the UAE professional camera channels. In this strategic role, I lead market initiatives with a specific focus on developing alpha cameras/lens and cinema line camera businesses. My responsibilities extend beyond sales and business development, encompassing collaborations with business partners, camera dealers, production houses, film institutes, and government entities. Additionally, I actively support markets through marketing activations, workshops, strategic contests, campaigns, and impactful participation in key events. Show less

Dubai

Revitalized Sony's presence in Kuwait market as a Sales Manager, reestablishing the business through direct partners and implementing a successful direct sales model with key power retailer Xcite and hypermarket Lulu. Managed business for TV, Home audio, Digital imaging, and Personal audio categories. Personally orchestrated key marketing campaigns and workshops to boost the brand's visibility, leading to a robust presence in the Kuwaiti market. Achieved an impressive fourfold growth within the… Show more Revitalized Sony's presence in Kuwait market as a Sales Manager, reestablishing the business through direct partners and implementing a successful direct sales model with key power retailer Xcite and hypermarket Lulu. Managed business for TV, Home audio, Digital imaging, and Personal audio categories. Personally orchestrated key marketing campaigns and workshops to boost the brand's visibility, leading to a robust presence in the Kuwaiti market. Achieved an impressive fourfold growth within the first three years while maintaining a dominant position across all the product categories handled. Show less

Dubai

Leading sales and marketing for Toshiba TV products in GCC with additional responsibility for Toshiba portable audio in the UAE, KSA, and key African markets. Strategically manage product planning, PSI, and advertising budgets. Direct communication with Tokyo HQ for audio products. Provide guidance to country distributors, optimizing portfolios, budgets, and in-store displays. Skilled in negotiations and enhancing brand image for market share growth.

Dubai

As Assistant Sales Manager at SONY, led channel sales, promoter management, and sales strategies for SONY VAIO laptops and Xperia tablets in the UAE. Owned annual channel targets, executed brand activation plans, and collaborated with major partners like AMD, Intel, and Microsoft.Managed end-to-end supply chain responsibilities, ensuring sales forecasting, PSI, and effective logistics. Implemented world-class VAIO front-end execution practices, introducing the VAIO direct distribution model… Show more As Assistant Sales Manager at SONY, led channel sales, promoter management, and sales strategies for SONY VAIO laptops and Xperia tablets in the UAE. Owned annual channel targets, executed brand activation plans, and collaborated with major partners like AMD, Intel, and Microsoft.Managed end-to-end supply chain responsibilities, ensuring sales forecasting, PSI, and effective logistics. Implemented world-class VAIO front-end execution practices, introducing the VAIO direct distribution model with new retailers.Addressed customer service issues, resolved quality concerns, and managed redistributors network. Oversaw promoter deployment, set targets for sales executives and VAIO specialists, providing daily guidance and coaching.Responsible for training and development of 20 promoters and 3 supervisory staff. Successfully handled vertical launches of VAIO and Xperia tablets in key UAE channels. Show less

Dubai

Led strategic sales management for Samsung products in Dubai, overseeing channel sales, deployment of sales strategies, and business development for digital products. Owned annual dealer targets with a turnover of AED 100 million. Implemented on-ground brand activation plans and managed sales forecasting and secondary logistics. Executed world-class front-end practices, resolved quality issues in the field, and ensured the profitability of the retailer network.

Cochin Area, India

As Sr. Executive in Consumer Electronics and Home Appliances, I focused on market share, turnover, channel management, and brand health. Managed primary and secondary sales, funds for dispatches, outstanding clearances, and collections. Selected distribution channels, finalized business terms, deployed sales forces, set targets, and monitored performance. Collected information and feedback on promotional schemes.

Cochin Area, India

Established distribution infrastructure and retail spaces for LEE and WRANGLER, enhancing market discipline, coverage, and growth. Independently managed business operations for a state in India,ensuring product performance, sales, and profit objectives. Developed strategies to strengthen weaker brands, implementing target segment-based selling approaches and coordinating relevant promotions and BTL activities. Led brand building and merchandising in the assigned territory to foster continuous… Show more Established distribution infrastructure and retail spaces for LEE and WRANGLER, enhancing market discipline, coverage, and growth. Independently managed business operations for a state in India,ensuring product performance, sales, and profit objectives. Developed strategies to strengthen weaker brands, implementing target segment-based selling approaches and coordinating relevant promotions and BTL activities. Led brand building and merchandising in the assigned territory to foster continuous performance quarter after quarter. Show less