• Conduct research on current social media trends and audience preferences.• Developed and executed a content strategy that aligned with the company’s overall business goals• Stay up-to-date on emerging social media platforms and features to leverage them for content distribution.• Collaborate with designers, videographers, or copywriters to create high-quality content.⁠• Monitor and respond to comments and messages from followers in a timely and professional manner.⁠• Proactively engage with the audience by asking questions,running polls, and hosting contests.⁠• Build and moderate online communities around the brand,fostering positive interactions and brand loyalty.⁠• Analyze engagement data to identify trends and optimize content strategies for better results.⁠• Generate reports that communicate the impact of social media efforts to stakeholders and senior management.⁠• Strong understanding of search engine optimization (SEO)principles to optimize content for organic reach.• Working with social media influencers and celebrities to reach new audiences and promote brand awareness.⁠• Integrating paid social media advertising and google ads into campaigns for targeted reach and lead generation• Monitoring brand sentiment online and addressing any negative feedback promptly.⁠• Managed ornament photography sessions, producing high-quality images that showcased design details and quality.