P&L responsibility for all island retail sector, E-commerce & offer business solutions to B2B customers with Key Account focus• Since 2018 the retail business is focused on “The 5 Pillar Strategy” – portfolio diversification (Increase product range / SKUs to increase per show room average sales), service excellence (reduce response time), people excellence, operational excellence, cost and value optimization• Despite the challenges resulting from Macroeconomic climate and business disruptions due to pandemic, the business was resilient and able to successfully grow at 32% in FY 2020/21 and above 50% in 1H2021/22.• During this period business has opened Furniture factory to serve both Development Projects & direct consumers. Also, Business Solution Unit of the business has signed many state & private sector contracts and revenue will be starting to materialize during FY2021/22 and beyond. • Having analysed the competitive advantage in the import substitution industry and the country, we are entering the industry of electronic appliances manufacturing including washing machines, refrigerators and televisions by 2022.• Implemented Omni channel strategy & driving ecommerce business with 4X growth in 1H2021/22• Proactive key account management approach to target strategic enterprise customers resulting in exceeding last year revenue in 1H2021/2022. Expecting to achieve over 3 bil revenue by FY2021/2022• Implemented SOPs for show rooms operations, inventory management, order processing, finance and other back office functions with clear KPI and monitoring process.• Driving the digitalization initiative and have implemented sales & inventory dashboard, augmented reality etc. Currently in process of implementing data analytics tools for forecasting, facial recognition solution to prevent opening hire purchase bad accounts etc

Working within the Transportation, ME division, this was an internal promotion where my role focuses on services and digitalisation of the division from an operational and maintenance perspective.Key Achievements Include:• Proactively promote Siemens Digitalisation solutions including Smart data analytics (for preventive & predictive maintenance), BlockChain, Integrated mobility platform, Autonomous drive, drone services, Cyber security, 3D printing.• I personally assist with both business development & bidding for a large rail project operations maintenance scope, digitalisation and service offerings to customers.• Won an ongoing Government contract where I was able to offer them a of 3D printing solution for obsolete parts resulting in improved operations and performance as well as more effective maintenance.

Working within the Transportation division, the scope of my role was to develop the transportation strategy for the ME, grow the business opportunities within transport sector and drive digitalisation division.Key Achievements Included:• Won a Government contract to integrate all modes of transport to enable efficient operations and enhance passenger experience. • Developed Middle East Transportation 2015 - 2020 growth strategy, aligning with Siemens transportation Headquarters & other Middle East regional countries.

Working within the Siemens Infrastructure and City sector ME, I was responsible for the growth of the IC sector (5 business units) in the Middle East through the identification of opportunities and the development of a winning bid strategy. Key Achievements Included:• Led the Siemens cross divisional Smart City initiative, fully engaging with Smart Dubai and stake holders.• Pro-actively developed opportunities for IC sector domain specific applications through business development and crucial early engagement.• Won 9 Data Centre projects through business development and personally engaging closely with Design Consultants and preparing and presenting winning bids.

For this role, I worked within the ME Cluster with the main responsibility for developing Smart grid target accounts including utilities.Key Achievements Included:• Presented potential clients with end to end solutions to their ‘Smart’ needs such as Smart Metering, Micro Grids, Smart Grid/Smart Building and Smart Grid Applications.• Conducted Thought Leadership workshops and presentations with key customers.

This was an internal promotion where I was responsible for business planning and controlling, development and realisation of the business strategy to compete in the market.Key Responsibilities and Achievements included:• Led the planning and realisation of business development strategies and close coordination with Siemens sectors to realise new business opportunities in Energy, healthcare, Industry and Public security. • Responsible for personnel development and motivation of the leadership team, ensuring efficient delegation, know-how transfer and competency realisation was achieved. • I successfully provided a turnkey project solution for a major sporting event which was completed on time and within budget.

Working within Siemens One for the Lower Gulf Region, my role focused on collaboration with cross-divisional business units, presenting “one face to the customer” and offering turnkey solutions to potential clients.Key Responsibilities and Achievements included:• Implemented Key Account management, value selling, cross group projects bid management process and tools.• In alignment with Siemens One HQ, I successfully positioned the Siemens city management concept to urban development planning for key accounts in the region. • I personally closed several major cross divisional projects in close alignment with business units and developed key accounts.

In this role, I was mainly responsible for establishing IT services to support integration projects.

My role was focused on establishing a foot print for Siemens Business Services and Siemens Nixdorf in MENA by proactively penetrating target customers and partners in the region.