Mohammed Saif

Mohammed Saif Email and Phone Number

Business Development Manager (GCC) @ Valley of the Sun Cosmetics -USA @ Valley of the Sun Cosmetics LLC -USA
gardena, california, united states
Mohammed Saif's Location
Jeddah, Makkah, Saudi Arabia, Saudi Arabia
Mohammed Saif's Contact Details

Mohammed Saif personal email

About Mohammed Saif

Career Summer :-"Growing Business & Brand's Market Share By Setting Strategic Plan Aligning all Distributor / Partners Is What I Pride For All It Grew Market Shares In All The FMCG & Luxury Brands I Worked For It……!An unprecedented experience extending over a period of 18 years across many distinct categories ranging from daily household products like Rice, water and others to highly specialized and restricted product like tobacco & Personal Care The trade expertise further enhanced with reasonable stint in the BTL and Activation industry, where the responsibility was focused on handling multiple accounts while learning and experimenting with various touch points. This richness of variety and years of perseverance has added to polishing of skills and relationships across channels and third party vendors.After completing my education I started my career with Bin Zomah Company where I was responsible for the sales and trade push of their water brand. After getting a good experience I ventured to British American Tobacco (BAT) to look after the trade marketing angle of their flagship brands.Later I was given an opportunity by the Al- Muhaidib Foods Company to look after their Rice brands at a national level and push retail drive while also taking care of the wholesale & key accounts.After completing approximately 16 years in the Sales & trade marketing I opted to gaining experience in the activation and experiential industry by becoming a Senior Account Manager. It was a great opportunity as I got to work on a number of brands across many categories and thus an chance to learn more about consumer psyche and their consumption preferences, which I feel will help me a long way in any marketing role that might be offered to me.After completing approximately 10 years in the Sales & Marketing I opted to gaining experience in personal care industry by becoming a Senior Manager. It was a great opportunity as I got to work multiple distributers & to appointing new as per brands/categories and thus a chance to learn more about consumer psyche and their consumption preferences, which I feel will help me a long way in any Senior Management role that might be offered to me.Currently I am serving in the same position and am looking for a position in the Business Development Manager position in a company that can utilize me vast and rich experience and avail mutual benefits. Specialties: New Business Development/ Consumer Marketing / Trade Marketing

Mohammed Saif's Current Company Details
Valley of the Sun Cosmetics LLC -USA

Valley Of The Sun Cosmetics Llc -Usa

View
Business Development Manager (GCC) @ Valley of the Sun Cosmetics -USA
gardena, california, united states
Website:
cosmetics.com
Employees:
11
Mohammed Saif Work Experience Details
  • Valley Of The Sun Cosmetics Llc -Usa
    Business Development Manager (Gcc)
    Valley Of The Sun Cosmetics Llc -Usa Jan 2018 - Present
    Jeddah - Saudi Arabia
    Identify & Appointing New Distributor/Partners Model In GCC Country Which Meets The Company Objectives By Delivering Company Strategy In Line With The Brands & Region Markets.• Successfully Introduced Valley Of The Sun Cosmetics Brands in KSA market & expanding to other GCC Markets.• Lead & finalized business agreement with new Appointed Distributor / Partners.• Develops strategic plan by studying business opportunities presenting assumptions commending objectives.• Developing & implementing business plan by Distributor by Country.• Revamped GCC business model by re-defining brands, product, price & channel strategies leading to a phenomenal growth overcoming huge challenges that existed in business transaction from small setup to big.• Successfully launched 6 brand in Saudi Arabian Qatar UAE Bahrain & Oman markets.• Manage the team of distributor / partners managers and professionals strategically located throughout regions, involved in executing the company’s business plans and strategies to achieve the desired objectives.• Providing quality leadership to distributor team in all assigned tasks inclusive of constructive problem solving, inspiring others to take up the challenge to build & promote.• Responsible for driving sales & profitability P&L analysis- Sensitivity analysis of P&L against increase & decrease of revenue & Cost & it’s impact over 5 years.• Interprets short and long-term effects of sales & promotion strategies on operating profit.• Work with distributor team in building up business plan within agreed budget spends.• Coordinating with the Marketing Team and designing trade and consumer activities to enhance sales and distribution.• Coordinate registration process with Distributor team as per country.
    View
  • Emami Middle East
    Key Account & Brand Activation Manager
    Emami Middle East Jan 2011 - Nov 2018
    Ksa
    Managing & Coordinating all company business objectives & marketing activities through having solid consumer and trade plans.Review brands P&L have optimazation plans to increase portfoloi focus & profitability.Monitor brands plans & promotions market execution & insure meeting targeted objectives.Monitor consumer studies to evaluate brand penetration & evalute brand/Promotion.Manage BTL activities for all brands.Execution of all Brand Promotion in the trade.
  • Experts Channels
    Senior Account Manager
    Experts Channels Feb 2010 - Dec 2010
    Riyadh
    Responsibilities:Managing a team of managers negotiating for resources and allocation task within and across departments controlling timelines and budget resolving issues that arise and working towards a solution.Responsible for generating business revenue from existing clientele as well as through new clientele and ensuring profitability.Interfaced with the middle-top management of the accounts handled.Responsible for marketing and communication strategies of all the above-mentioned list of accounts.Managed and built strong business relationships with clients and delivered effective integrated marketing campaigns.Responsible for all the presentations given by the agency to the existing clients as well as pitches for the new clientele.Responsible for negotiating with Vendors/Suppliers and media buying and planning to secure favorable pricing.Managed major event launches and re-launches.Responsible to planning monitored all activity and events.Responsible for preparation of strategy provided valuable market information to the clients and insights into the demographic distribution of the country.
  • Al-Muhaidib Foods
    National Trade Marketing Manager
    Al-Muhaidib Foods 2005 - 2009
    Responsibilities:Develop and implement a country trade marketing and distribution plan which meets the company objectives by delivering KSA volume targets and is in line with the brand & channel strategy.1.Managing Merchandising team KSA: 2.Key Account:Increase the market share from 21% To 27 %Increased distribution from 55 % To 95 %.Re-energized the lost relationship with trade.Formalized LTA’S with all the major super markets in kingdom.Planned and manged the execution of annual trade promotional calendar.Helped the management in finalizing pricing strategies including price point and discount.In-Store visibility was 40 % Now 75 % Till Date.3.Retail Drive (Traditional outlets):Introduced displays through out the year.Helped in building awareness through various tools likePresence in weekly magazineExpanding the distribution to A&B class retail outlets.Special branded vehicles were activated to those routes.4.Sales Coordination:Helped sales team in getting new customers in Retail/Key Account.Helped sales team in managing the stock at outlets by organizing stock depletion activities.Coordination between sales & brand marketing team for better program implementation.5. Coordination with Brand Team:Help identifying the trade saterge for brands.Helped in developing new packaging & product types.Complete execution of all marketing activities.1. POSM execution2. Display3. In-Stores Sampling4. Cooking Shows5. Mall Activates6.Control of Budget:Budget coordination proper ways of funds monitoring the expenses.Coordination with communication agency and other suppliers to develop excellent POSM & Displays Concepts.Agency Management.1. AC Neilsen & MEMRB2. F2F (Dubai-for advertising & communication)3. Impact proximity(Below the line)4. Promo vision (Below the line)5. Start Com
  • British American Tabacco
    Trade Marketing Representative
    British American Tabacco Jan 2000 - Dec 2004
    Responsibilities:•Achievement of area value / volume targets •Achievement of area distribution targets through effective coverage per plan •Manage market product freshness •Control & monitoring of Market Credit to minimize bad debts •Effective implementation & evaluation of Cycle objectives •Ensure Share of voice ahead of market share through effective and evaluated implementation of investment budgets •Suggested ways to launch new products.•Supply chain management Trade marketing – Effective product distribution- includes No O.O.S Situation, sufficient stock cover, product freshness, right product at right place.•Leading and coordinate sales team in chasing sales target.•Educating the customers about the image of the product and company for mutual benefits.•Up-sizing market in terms of sales and development from cycle to cycle.•Finding new business opportunities in potential market.•Evaluating and recommending on investment strategy in the Market.•Over seeing the market trends and product performance through sales tracker.Preparing, Planning, Organizing and implementing market activities to promote business in different channels which includes :•Achievement of cycle (monthly) objectives and evaluation.•Effective market coverage based done retail classification system.•Reporting on all competitors’ activities.•Distributor and trade relationship.•Developing different trade channels such as groceries, convenience, Horeca on the basis of win-win situation.•Creating new ideas to provide tailor-made support to different channels.•Organizing sports events in ALC & community festivals based on mutual benefits.Development•Development of Key Customer and Distributor relationships •Develop a distribution representative to Sales supervisor level and Trade Marketing Representative to Area Manager level•Training & development of sales force

Mohammed Saif Skills

Trade Marketing Retail Management Key Account Development Marketing Budgets Marketing Research Marketing Management Integrated Marketing Fmcg Advertising Strategy Key Account Management Market Planning Team Management Competitive Analysis Product Management Pricing Sales Marketing Strategy Channel Market Research Forecasting Negotiation Business Strategy Brand Management Merchandising Sales Operations Customer Insight Business Planning Distributed Team Management Sales Management Activition Budget Management Consumer Behaviour Distributors Product Launch Project Planning Strategic Planning Sales Presentations Supply Chain Management Relationship Marketing Team Leadership

Mohammed Saif Education Details

Frequently Asked Questions about Mohammed Saif

What company does Mohammed Saif work for?

Mohammed Saif works for Valley Of The Sun Cosmetics Llc -Usa

What is Mohammed Saif's role at the current company?

Mohammed Saif's current role is Business Development Manager (GCC) @ Valley of the Sun Cosmetics -USA.

What is Mohammed Saif's email address?

Mohammed Saif's email address is sa****@****hoo.com

What schools did Mohammed Saif attend?

Mohammed Saif attended University Of Hyderabad, Osmania University.

What are some of Mohammed Saif's interests?

Mohammed Saif has interest in Reading.

What skills is Mohammed Saif known for?

Mohammed Saif has skills like Trade Marketing, Retail, Management, Key Account Development, Marketing, Budgets, Marketing Research, Marketing Management, Integrated Marketing, Fmcg, Advertising, Strategy.

Who are Mohammed Saif's colleagues?

Mohammed Saif's colleagues are Maritza Flores, Farzin Fazeli, Amir Ibrahim, Masoodsharif Sharif, Henri Tybia, Mohammad Meah, Alex Corral.

Not the Mohammed Saif you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.