• Research and Development (R&D) Vertical: Building a one-stop source for the latest news, trends, and insights from the Middle East and North Africa (MENA) sports, culture, entertainment, media, esports, and gaming (SCMEEG) industries.• The flagship publication, MSKhan Lab newsletter, is read by SCMEEG executives spread across five continents of the world and has been featured in The New York Times (NYT), The National, and Dubai Eye 103.8FM.• Strategic Advisory (Management Consulting)… Show more • Research and Development (R&D) Vertical: Building a one-stop source for the latest news, trends, and insights from the Middle East and North Africa (MENA) sports, culture, entertainment, media, esports, and gaming (SCMEEG) industries.• The flagship publication, MSKhan Lab newsletter, is read by SCMEEG executives spread across five continents of the world and has been featured in The New York Times (NYT), The National, and Dubai Eye 103.8FM.• Strategic Advisory (Management Consulting) Vertical: Advising governments, sports bodies, and corporates on the SCMEEG ecosystem in the MENA region, in-line with the vision, mission, strategic priorities, and core business objectives, by utilizing academic research expertise and translating it into actionable insights. Show less

• Design and deliver transformative sport strategies for investors, rights holders, franchises, governments, and brands. • Building the Data & Insights (Business Intelligence, Market Insights & Research, and Emerging Technology) department, whose analysis and insights form the crux of decision-making by clients and senior leadership.

• Enhanced decision making of the Commercial and Marketing departments by providing data-driven analysis, thereby building the foundations for Coca-Cola Arena’s (CCA) “knowledge economy”.• Contributed to increase in CCA’s potential revenue by optimizing workflows and creating, updating, and revamping documentation which in turn, led to increased productivity and generated output of both departments.• Increased return-on-investment (ROI) for CCA partners by increasing the utilization of… Show more • Enhanced decision making of the Commercial and Marketing departments by providing data-driven analysis, thereby building the foundations for Coca-Cola Arena’s (CCA) “knowledge economy”.• Contributed to increase in CCA’s potential revenue by optimizing workflows and creating, updating, and revamping documentation which in turn, led to increased productivity and generated output of both departments.• Increased return-on-investment (ROI) for CCA partners by increasing the utilization of rights and benefits (R&B), slashing approval times for partner marketing campaigns, and conducting regular meetings, paving the way for an increase in CCA’s commercial revenues at the time of partnership renewal. Show less

• Developed and implemented an optimum sponsorship strategy and rights package for a rights holder (public sector client) by undertaking research, conducting quantitative and qualitative analysis (including benchmarking and data modeling), extracting insights, and synthesizing findings, generating over USD 2.8 million in revenue.• Clients: 1. Department of Culture and Tourism – Abu Dhabi [Mother of the Nation (MOTN) Festival 2021] 2. Dubai Festivals and Retail Establishment… Show more • Developed and implemented an optimum sponsorship strategy and rights package for a rights holder (public sector client) by undertaking research, conducting quantitative and qualitative analysis (including benchmarking and data modeling), extracting insights, and synthesizing findings, generating over USD 2.8 million in revenue.• Clients: 1. Department of Culture and Tourism – Abu Dhabi [Mother of the Nation (MOTN) Festival 2021] 2. Dubai Festivals and Retail Establishment [Market Outside the Box (MOTB) 2021] 3. ADSC and FINA (15th FINA World Swimming Championships) 4. Grintafy 5. Misk Foundation (Misk Entrepreneurship Event 2021) 6. Mrsool Park 7. Peace and Sport 8. Saudi Tourism Authority (Saudi Founding Day 2022) 9. Saudi Sports for All Federation (Riyadh Marathon and Lifestyle Enhancement Conference 2022)• Brands: Al Ain Water, Aquafina (PepsiCo), Aramco, Al Shaya Watches, Audi, Avalon Activ, Berain Water, Decathlon, Jeeny, Hilton, Huawei, National Technology Development Program (NTDP KSA), PureGym, Riyad Bank, ROSHN, SABIC, Saudi National Bank (SNB), SHIELDme, STC, Tawuniya Vitality, and Xerox.• Sourced key contact details for the Sales Team, prepared target lists, and managed the CRM system efficiently to generate sales leads which resulted in over USD 5.8 million partnership revenue for clients. • Assisted the Senior Partnership Team in developing proposals, operations, and project management which entailed preparing client deliverables (project reports and presentations), ensuring the delivery of contractual rights (brand activations, communications, and event management activities including marketing campaigns), and post-event evaluation and reporting (KPIs, ROI, and photo/video recap).• Built effective relationships with key client stakeholders (C-level) and worked cross-functionally with other department teams to manage client expectations, deliver the desired partnership outcomes, and drive business development. Show less

• Conducted research on the Middle East and North African (MENA) sports, culture, entertainment, e-sports, gaming, and tourism industries (focus areas: business, finance, investment, management, marketing, and technology) and produced eleven academic publications (six book chapters, three journal articles, and two conference presentations). • Assisted the Program Director (Sport Management, College of Business Administration) in preparing course material, grading assignments, market… Show more • Conducted research on the Middle East and North African (MENA) sports, culture, entertainment, e-sports, gaming, and tourism industries (focus areas: business, finance, investment, management, marketing, and technology) and produced eleven academic publications (six book chapters, three journal articles, and two conference presentations). • Assisted the Program Director (Sport Management, College of Business Administration) in preparing course material, grading assignments, market research, data analysis, and administrative tasks. Show less

• Evaluated the functioning of elite youth football academy and proposed recommendations to the senior management to improve the academy’s productivity, in line with the five-year strategic plan. • Strategized the integration of athlete performance data in the academy’s ecosystem which led to an increase in the number of youth players promoted to the first team.