Responsible for Brand wise, Category wise, Account wise, Salesman wise. Monthly, Quarterly and Annual budget of Modern trade business. with a team of 6 sales executives & 36 Promoters.Assigning KPI for to the team. Responsible for streamlining Revenue, Receivables & Inventory.Ordering complete product line up with right product mix in consultation with Retail Sales Channel Partners.Customizing promotion with the retail partners as per marketing calendar.Negotiating with retailers on yearly Contracts, Product Range, Shelf space, Merchandising, Promotion & ROI.Retailers leaflet participation and instore activities for potential stores to improve visibility, range and sales.Ensure product visibility and increase the products display in all accounts to enhance the sales and product visibility. Accountable for account wise frequent range management, Quick replacement of discontinued models and Quick Listing on-time.Planning and implementation of promotions as per the marketing calendar provided by key accounts Involved at all levels in the company itself from pricing to processing orders, timely delivery, payment collection, Service and other support related issues.Ensured accuracy of all transactions for all accounts and timely collection of outstanding and reconciliation, achieving set targets, adhering to corporate policies, HSE policies, code of ethics, quality policies.

Responsible for streamlining Revenue, Receivables & Inventory.Ordering complete product line up with right product mix in consultation with Channel Partners.Customizing promotion with the retail partners as per marketing calendar.Negotiating with retailers on yearly Contracts, Product Range, Shelf space, Merchandising, Ensured and retained the products are properly displayed in all accounts for functioning to enhance the sales and product visibility. Accountable for account wise frequent range management, Quick replacement of discontinued models and Quick Listing on-time.Involved at all levels in the company itself from pricing to processing orders, timely delivery, payment collection, Service and other support related issues.Ensured accuracy of all transactions for all accounts and timely collection of outstanding and account reconciliation, achieving set targets, adhering to corporate policies, HSE policies, code of ethics, quality policies.Planning and execution of Sale, Stock availability, Brand visibility and development, marketing and promotion activities.Weekly sellout & sell through analysis to ensure all products are given maximum focus & to avoid ageing stock.

Managed KDRs, IRs, Power Retailers, Wholesalers, and Retail Chain with a team of Promoters and developed plan to negotiate Range, Pricing, Shelf space, Merchandising and Promotion Established productive and professional relationships with key personnel in assigned customer accountsConsecutively achieved and exceeded assigned targets for profitable sales volume and strategic objectives in assigned accounts Undertook detail market research to understand the brand/ product demand, its positioning & profitability in view to increase the range of product offerings. And Periodic reviews to senior management & principals on compliance and market demand, competition and presentation of sustainable plan to increase the reach and value.Coordinated the involvement of company personnel, including support, service, and management resources, in order to meet account performance objectives and customers’ expectationsSolely taken responsibility for product, sales and revenue forecasting and Formulating & Implementing Marketing Plans (BTL) for effective brand awareness and communication to the target customers

Maintained an active physical presence in the field to reinforce the account strategy, in-store execution & identify high performers and guarantee the brand image expressed at the point of sale.Proactively assessed, clarified, and validated customer needs on an ongoing basis. And self established as a ‘Trusted Adviser’.Consistently achieved Goals and targets assignedBuilt and expanded relationships with Economic Buyers in customer accounts Ensured smooth collection of payment from individual clientCoordinated liaison between sales department and other sales related unitsReporting on the status of current accounts and transactions

Responsible for business development and showroom sales target and Sales and stock forecastingEnsured the product displays are up to the showroom standard and showroom is customer inviting Achieved utmost customer satisfaction by ensuring the showroom sales staffs are well disciplined, well groomed and got adequate product knowledge.Always kept Sales staffs Motivated and well trained to improve their customer handling skillCompletely taken responsibility for stock forecasting and liquidation Preparing and submitting detailed and timely report to the head office regarding the showroom and business status