- Leading the design & implementation of a headless e-commerce structure, fully integrated with all systems, leveraging microservices architecture for scalable & flexible deployment across different retail industries.- Significantly Improving website performance metrics, reducing page load times by 97% and facilitating a scalable & stable user experience under high traffic with a 3,233% increase in concurrent users.- Underscore the company's value as a reliable partner, driving client expansion from 0 to 7 active clients, with 3-4 additional clients consistently in the pipeline.- Bridge omnichannel gaps by building essential modules like Multi-Inventory, Store Pickup, and Pay at Store, ensuring seamless offline and online sales flows and optimizing customer experience.- Establish a technology infrastructure for future growth, supporting evolving business needs & large-scale client operations.- Deliver tailored solutions for diverse retail clients, enhancing the sales flow in offline & online channels.- Collaborate with C-level executives and key decision-makers to align technology strategy with core business objectives, facilitating data-driven, scalable growth in the e-commerce sector.

- Achieved a transformative 1,900% increase in e-commerce sales, through the implementation of a high-performance, custom-built e-commerce architecture grounded in best practices for scaling and stability.- Achieved a 99.9% improvement in page load time, and boosted concurrent user capacity by 1,400%, creating a highly responsive, conversion-optimized user experience under peak demand.- Built and scaled a dedicated cross-functional team from 0 to 8 members, establishing expertise across mobile app development, frontend, and operational roles.- Closed the omnichannel gap with the creation of advanced, customer-centric features, enhancing the shopping experience to boost both digital and physical sales.- Implemented an agile and scalable B2C e-commerce platform using Magento 2, customizing it to meet the specific needs of a high-end fragrance retailer and ensuring adaptability to future business growth.- Developed a multi-payment gateway solution supporting PayFort, Apple Pay, Tamara, and STC Pay, which increased payment completion rates & offered customers a range of secure, convenient payment options.- Integrated logistics solutions with shipping partners such as Aymakan and Ajeek, leveraging custom integrations to streamline delivery and enhance customer satisfaction with more efficient order fulfilment.- Architected an auto-scaling infrastructure on AWS to support high-traffic periods and large-scale campaigns, ensuring seamless uptime and optimal user experience during peak times.- Designed and deployed a microservices architecture utilizing Spring Boot, orchestrated with Kubernetes, to create a modular, flexible infrastructure that supports rapid scaling and efficient system maintenance.- Seamlessly integrated Zoho CRM and Microsoft Dynamics, ensuring robust, real-time synchronization between ERP systems, mobile applications, and the e-commerce platform.

- Delivered a fully integrated, high-traffic e-commerce website within a 3-week timeline, aligning seamlessly with Sony’s global systems and supporting over 80,000 users for high-profile product launches.- Spearheaded the development of a Magento 2 B2C and B2B platform, establishing a powerful e-commerce solution optimized for both consumer and business transactions, leading to extend Sony's market reach.- Led a distributed team across Turkey, India, and Japan, aligning with Sony's headquarters to deliver cohesive e-commerce and tech strategies, ensuring global coordination and localized execution.- Bridged the omnichannel experience, and enhanced customer convenience and checkout efficiency through customized payment integrations & shipping providers, supporting efficient order fulfilment.- Developed a robust front-end using React and optimized backend services with Node.js ESP APIs, achieving responsive and intuitive user experiences across multiple devices.- Boosted search performance with ElasticSearch, ensuring rapid, accurate product discovery and improved search functionality for enhanced user navigation and engagement.- Architected a scalable, automated infrastructure with advanced DevOps practices, including CI/CD pipelines through Jenkins, configuration management via Ansible, and Infrastructure as Code using Terraform, all of which facilitated streamlined deployments and operational efficiency.- Implemented Docker-based custom image creation and Kubernetes orchestration, enabling consistent, scalable deployments that support high availability and rapid scaling for fluctuating demand.

- Integrated Apple Pay for the first time in the Middle East at Jarir Bookstore, helping modernize the consumer shopping experience and positioning Jarir at the forefront of digital payment adoption.- Accomplished a three-year business requirements plan within a six-month period, optimizing project timelines to achieve scalability, revenue generation & strategic alignment with Jarir’s growth objectives.- Developed REST and SOAP APIs to ensure seamless ERP integration.- Built resilient, scalable infrastructure on AWS, implementing CI/CD pipelines through Jenkins and managing containers via Docker and orchestration platforms like Kubernetes and ECS.- Developed robust front-end applications using React with Redux and AngularJS, and designed high-performance single-page applications. Delivered mobile solutions using Ionic and React Native.- Deployed monitoring tools like New Relic and Nagios for real-time tracking of site performance, security, and user behaviour, which informed data-backed decisions and performance optimization.- Utilized tools including Elastic Stack (ELK), WebLogic administration, Varnish Cache, Redis, Ansible, Puppet, Chef, and Terraform, ensuring a robust infrastructure foundation.

- Led the project for a 9-month contract, followed by 3 months of post-launch maintenance. Developed custom single-page applications (SPA) using AngularJS & KnockoutJS, integrated with Magento.- Played a pivotal role in an agile, cross-functional team to implement project applications according to government specifications. Worked with ministry stakeholders, system analysts, & external partners.- Designed and built a single-page application (SPA) using AngularJS and KnockoutJS, with an integrated backend supported by Node.js, Express, and MongoDB. - Provided mentorship on Magento & PHP to juniors, promoting best practices in e-commerce development.- Conducted research on emerging technologies and Magento extensions and documented both design and functional requirements, ensuring future scalability and technical knowledge transfer.- Oversaw CentOS administration and configuration for robust system management, including diagnostics to eliminate bottlenecks and maximize platform resilience.

- Built and customized Magento extensions and third-party integration systems for government marketplaces under the Ministry of Labor, launching platforms for Expat Leasing, Domestic Labor, and Child Care services.- Created responsive Magento themes and developed SPAs with Node.js, while also designing native Android and iOS mobile applications to enhance digital accessibility.- Streamlined software stability and performance by diagnosing and resolving bottlenecks, introducing best practices in Magento development, and mentoring junior developers in PHP technologies.- Led cross-functional, agile collaboration with internal and external stakeholders.

- Promoted from Senior Web Developer to Technical Team Lead within a year due to proven expertise in delivering scalable, high-performance e-commerce platforms and technical leadership.- Led the development of Magento-based e-commerce systems, including custom extensions & integrations.- Developed Magento themes and native Android/iOS apps to improve multi-channel retail experiences.- Built a CMS using Drupal and web applications with Zend and Symfony frameworks.- Mentored junior developers, ensuring adherence to Magento best practices.- Optimized performance, resolved system bottlenecks, and improved stability and security.

- Developed and managed Magento e-commerce platforms, creating custom modules, themes, and payment integrations, and ensuring fully functional and scalable online stores.- Worked extensively with Drupal, using modules like Ubercart, Views, and CCK to create advanced e-commerce features, including integration with social media and marketing tools.- Led the Iktissab project for Al-Othaim, building web services with .NET and PHP to enhance client offerings and streamline online service capabilities.- Built and deployed custom single-page applications using AngularJS, KnockoutJS, and integrated back-end solutions with Node.js and MongoDB.- Took ownership of solo projects, meeting customer requirements while mentoring junior developers in best practices for Magento and PHP development.- Designed and implemented the COI-SMART system for Conflict of Interest management, providing auditing and reporting tools for better decision-making and tracking.

- Promoted user-centred web solutions by translating design & UI mockups into fully functional websites.- Led custom Drupal development & CMS integration, which improved content delivery speed by 30%.- Maintained a high standard of functionality and reliability Spearheaded troubleshooting and quality assurance processes for existing web applications.- Collaborated with cross-departmental teams to identify, analyze, and solve technical issues.- Drove continuous improvement initiatives by contributing innovative ideas and optimizing internal projects, which led to a measurable increase in project completion speed & overall website performance.

- Developed websites using PHP, Zend Framework, and Drupal 7; built e-commerce portals with Magento.- Led project management and supervised both on-site and offshore teams.- Managed recruitment, training, and career development of staff, enhancing team performance.- Analyzed product strategies and improved product quality and operational relationships with third-party vendors.- Contributed to strategic planning, budget management, and decision-making for organizational goals.