• Collaborated directly with the marketing and insights leaders of Fortune 100 companies to drive data-driven decision-making through compelling data storytelling, supporting critical analytics and strategic initiatives.• Orchestrated a team of junior consultants and analysts in executing high-impact marketing analytics projects.• Spearheaded comprehensive brand analysis projects, identifying growth opportunities, and delivering actionable insights. Quantified a EUR 2 billion growth… Show more • Collaborated directly with the marketing and insights leaders of Fortune 100 companies to drive data-driven decision-making through compelling data storytelling, supporting critical analytics and strategic initiatives.• Orchestrated a team of junior consultants and analysts in executing high-impact marketing analytics projects.• Spearheaded comprehensive brand analysis projects, identifying growth opportunities, and delivering actionable insights. Quantified a EUR 2 billion growth opportunity for an FMCG client and proposed a strategic roadmap to the Global Marketing & Insights leadership.• Pioneered the development of an online analytics platform for Strategy Leads, enabling the optimization of post-COVID investments based on predictive modeling; resulting dashboard enhanced decision-making efficiency by 30%. Show less

• Revitalized over 10 new product launches through strategic consulting services, driving product enhancement, assessing pricing strategies, refining packaging, and optimizing distribution channels for optimal impact.• Forecasted the first-year sales revenue for the product launches, with an average accuracy of more than 80%.• Proposed whitespace opportunities, empowering the client to expand their portfolio, and unlocking a sales potential of INR 1 billion within 3 years.

• Orchestrated around 10 market research studies for a global FMCG powerhouse, driving insights that fueled strategic decision-making.• Spearheaded brand tracking initiatives across 5 diverse markets, analyzing the performance of both client and competitor portfolios.• Collaborated on a pricing evaluation study for an FMCG client, leading our team of 4 to secure the Extraordinary Team award for our impactful insights.