. Daily collaboration with Project Managers (design & production) and CIO for eCommerce.  Staff lead for planning sales/promotion and new product plan for Brand Marketing department which included marketing, product planning and multi-channel launch annual and Quartey plan Supported all K&N brands (K&N, AEM, Airaid & Spectre) with marketing, product planning and a multi-channel launch process Created innovative marketing plans that included digital, social media, shows and events/influencers Built a competitive pricing strategy that drove trade up and gave customers a choice which lead to $1.4M in incremental revenue and new sales Reversed years of share loss in intakes and increased collaboration between sales channels.New Product Development Built trust and coordination between production, R&D and marketing Brought focus and attention to market segments making sure the brands delivered products and messaging that was authentic to the platforms/segments Drove new product awareness through all key partners and built a prelaunch process that drove sales, marketing and customer buy-in Collaborated with the team to drive 1st to market and innovative products Digital/Ecommerce Leveraged owned media to delivers 140% growth in email campaign and automations Built a team that turned a negative 2022 midyear comp to the largest sales ever for the channel (2023 trend is set to exceed this) Negotiated and managed tech stack which included: Headless implementation of Magento, Google Analytics, Adobe Test & Target, Power Reviews, Webeyes, and Klayvio  Added functionality and improved key areas of the user experience and site functionality that drove increases in conversion Negotiated, cost improvements and functionality improvements for reviews, email/flows, and test & target Leveraged forums, social media and email resources to build demand and credibility

Responsible for product assortment, promotions, and P & L for performance and style departments.

Improved sales and margin for OfficeMax categories with annual sales totaling over $700 Milllion dollars. Responsible for P&L across all channels managed. Orchestrated media campaigns thru direct mail, OfficeMax websites, and telesales for business-to-business, e-commerce, and retail channels. Leveraged key vendor relationships and contracts to enhance profitability, turns and market share. Managed market cycles and trends to enable profitability and supply chain efficiencies. Enhanced reporting to accurately reflect profitability and to manage distinct channel opportunities. Negotiate significant cost reductions and agreements that resulted in significant improvements in profitability and sales.

Make purchasing, advertising and pricing decisions by establishing strategic connections with key vendors to share information and take advantage of industry trends. Collaborated with operations, merchandising and advertising to have a unified strategy that highlighted the value of our products. Established firm agreements with vendors to control inventory and maintain stock levels for ads and promotions. Leveraged K’s buying power and market position to take advantage of opportunity buys that increased return on investment and turnover. Increased sales 31% and margin dollars 42% over prior year sales (2005) in an increasingly competitive and difficult industry in the third largest department of a $200 million dollar annual sales corporation. Ran 2006 sales increased 70% and margin dollars over 100%.

Worked closely with Dr. Jeremy Levitt in compiling research and composing a paper for publication on the international law of armed conflict and its ramifications on international human rights regime.