• Creating a social media calendar that increased the efficiency of content creation and scheduling• Managing social media channels and developed campaigns to engage and grow user base• Creating, editing and proofreading content to ensure accuracy and adherence to style guidelines• Optimizing existing content for maximum visibility and reach• Developing content marketing campaigns for multiple channels, including email, social media, and paid search• Adapting design concepts to different media formats, including web, social media, print, and video• Developing relationships with media outlets to ensure media plans are delivered on time and within budget

As the social media specialist at HeatForce, I was tasked with building and enhancing the brand’s social media presence from the ground up. My role encompassed a wide range of responsibilities, ensuring cohesive and effective digital marketing strategies across multiple platforms.Social Media Strategy: Developed and executed comprehensive social media strategies to build brand awareness and engagement across platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube.Content Creation and Management: Created, curated, and managed all published content (images, video, written) to ensure brand consistency and high-quality output.Design and Multimedia Production: Designed visual content and marketing materials using Adobe Creative Suite (Photoshop, and other tools like Canva and Figma. Produced and edited videos using Premiere Pro and Final Cut Pro.Videography and Photography: Conducted photoshoots and video production, capturing high-quality images and videos to promote HeatForce’s products and services. Utilized drone technology for innovative visual content. Paid Social Media Advertising: Planned, executed, and optimized paid social media campaigns on platforms such as Facebook Ads Manager and Google Ads. Monitored ad performance and adjusted strategies to maximize ROI. Lead Generation: Implemented and managed lead generation campaigns, leveraging social media and other digital channels to capture and nurture leads. Created targeted landing pages to support these campaigns and enhance conversion rates. Analytics and Reporting: Analyzed social media metrics and campaign performance using tools like Google Analytics and social media analytics platforms. Provided regular reports and insights to inform and improve marketing strategies.

As part of my Master’s program, I secured an internship at Brookfield Digital, a dynamic digital marketing agency. During my tenure, I contributed to social media growth strategies and managed various aspects of digital marketing for clients.Social Media Strategy: Assisted in developing social media growth strategies tailored to client needs, aimed at increasing brand visibility and engagement.Content Calendar Management: Created and managed social media content calendars, ensuring consistent and strategic posting schedules for clients across multiple platforms.Design and Promotions: Designed graphics, posters, and promotional materials for social media campaigns using tools like Photoshop and Canva, enhancing the visual appeal and effectiveness of client promotions.SEO and Competitor Research: Conducted SEO-based research and competitive analysis to identify opportunities and trends, helping to inform content strategies and improve search rankings.Keyword Research: Performed keyword research to support PPC campaigns, ensuring targeted and effective ad placements.Collaboration: Worked closely with the digital marketing team to align social media efforts with overall marketing strategies and client goals.

As a Social Media Specialist in the pet food industry, I was responsible for driving brand awareness, generating leads, and managing the company’s social media presence. My role involved creating engaging content and implementing strategies to enhance the company’s digital footprint.Lead Generation: Developed and executed lead generation campaigns to attract and convert potential customers, utilizing both organic and paid social media tactics.Content Creation: Produced high-quality content, including images, videos, and written posts, tailored to engage the target audience and promote brand values.Social Media Management: Managed the company’s social media profiles on platforms such as Facebook, Instagram, Twitter, and LinkedIn, ensuring consistent and engaging communication with followers.Campaign Execution: Planned, launched, and monitored social media campaigns, analyzing performance metrics to optimize strategies and achieve marketing goals.Retargeting Ads: Implemented and managed retargeting ad campaigns to re-engage potential customers and increase conversion rates.Community Engagement: Actively engaged with the online community, responding to comments and messages, and fostering a loyal customer base.Collaborations: Worked with cross-functional teams to ensure social media efforts aligned with broader marketing and business objectives.

As a Market Analyst at Oracle, I was responsible for conducting in-depth market research and analysis to support strategic decision-making processes. My role involved gathering and interpreting data to provide actionable insights and competitive intelligenceMarket Research: Conducted comprehensive market research to identify trends, opportunities, and threats within the technology sector.Data Analysis: Analyzed market data from various sources to derive insights and recommendations for business strategies.Competitive Intelligence: Monitored and reported on competitor activities, market positioning, and product developments.Reporting: Created detailed reports and presentations to communicate findings and recommendations to stakeholders and senior management.Customer Insights: Gathered and analyzed customer data to understand needs, preferences, and behavior, informing product development and marketing strategies.Collaboration: Worked closely with cross-functional teams, including sales, marketing, and product development, to align market analysis with business objectives.