Digital Marketing Specialist
CurrentDeveloped and managed successful Google Ads campaigns, resulting increase in lead generation and a reduction in cost-per-click. Spearheaded social media marketing initiatives across platforms such as Facebook, Instagram, boosting overall engagement. Implemented SEO strategies that improved organic search rankings, leading to increase in website traffic. Executed targeted email marketing campaigns with a focus on customer segmentation and personalized content, achieving a good open rate and a better conversion rate. Analyzed campaign performance data to optimize marketing efforts and maximize ROI.