Mo Hall Email and Phone Number

Managed the development of lead and demand generation email marketing, including the creation of landing pages, email and subject line copy, and campaigns using marketing automation platforms (Hubspot/Pardot) and Salesforce. Responsible for ensuring sanitization of mailing lists and segmenting list members into campaigns throughout the lead funnel. Produce top- and middle-of-funnel content for weekly blogs, YouTube videos, and newsletters, also coordinating with graphics team to incorporate branding and design elements. • Was responsible for creating HTML emails, landing pages, and forms designed to drive prospect engagement• Used A/B testing and smart content to optimize engagement; utilized Account-Based Marketing strategies to direct relevant content to the specific needs of targeted prospects and leads• Managed prospect data and campaigns in Salesforce in conjunction with Pardot and Hubspot• Executed email one-off and nurture campaigns, citing attribution and lead source as revenue generators• Reported monthly metrics to track key performance indicators

Used marketing automation and CRM to increase lead and demand generation efforts; develop lead nurture and follow-up campaigns, using Pardot and Salesforce, to optimize reader engagement • Built and deployed 20-25 emails per week using Pardot and Salesforce across approximately 20 business units• Worked with marketing team leads to construct segmented campaign member lists• Collaborated on and executed best practices for increasing reader engagement

Manager of team responsible for development of marketing collateral and web content for Marketo-launched campaigns, designed to drive revenue through new business. Support VP of Marketing in demand generation, lead nurturing efforts and Marketing strategy.• Manage all inbound leads, and work with national Sales team on campaigns to convert leads through the sales funnel• Supervise production of thought leadership content for company website• Developed launch of weekly blog repository, and manage editorial calendar, consisting of eBooks, case studies, infographics and webinars; also an occasional content contributor• Create and execute marketing and communications plans for new clients during their implementation period• Manage marketing and communications for companywide effort to increase revenue through customer gift orders

Managed the production of quarter-end marketing materials, which served to support sales team.

• Managed investment-related marketing materials to ensure accurate, up-to-date materials were always available. Established and maintained close working relationships with Compliance, Funds Management Group and business partners within the Brokerage and Life and Annuity Marketing Product Development departments to facilitate legal approval of brokerage and investment related materials.• Co-authored marketing materials for the launch of four asset management products, leading to increased sales within brokerage group; created and maintained ancillary marketing collateral for those products.• Supervised and managed updating of brochures and electronic-only product-related marketing materials for annual fund reporting. Collaborated with several lines of business, including product, print purchasing and fulfillment for timely delivery to warehousing facility. • Oversaw and facilitated production of quarterly performance reports in a date-driven environment, and developed cost-reduction delivery method, which resulted in $40K savings.• Directed and participated in production and re-design of over 150 prospectuses, annual and semi-annual report covers within three-week period. • Collaborated with external client to develop a leading communication tool in 2008, according to web metrics. Quarterly newsletter was designed for sales representatives to share with prospective and existing clients, pertaining to relevant topics.

• Created sales and marketing materials for mutual fund, fixed and variable annuity products including brochures, flyers, sales presentations and direct mail campaigns.• Successfully managed launch of internal web portal, and managed its library from inception. Website became the primary repository for sales representatives to obtain marketing materials electronically.• Managed approximately 40 MetLife Resources sales representatives’ personal websites. Wrote and edited customized content, and worked with legal to keep sites legally compliant by FINRA and SEC standards.• Collaborated with departmental management to determine strategic marketing message and positioning, including sales materials, Web presence and trade advertising for mutual fund, fixed and variable annuity products.• Developed and delivered weekly e-newsletter on companywide current events to administrative and sales force.• Authored articles for a local institutional client for their monthly newsletter, which served as the preferred communication outlet for their plan participants.