Strategic Plan Development and Objective Refresh: Actively involved and advised on the comprehensive development and refreshing of the authority's strategic plan. Defined and revised strategic objectives, goals, and key initiatives, ensuring alignment with overarching visions. Oversaw the detailed cascading of these elements throughout the organization, establishing robust tracking mechanisms to monitor and ensure the successful implementation of each strategic component and driving forward the authority’s mission, ensuring both adaptability and sustained growth.Directed Strategic Realignment and Reprioritization of Projects: Championed a strategic overhaul of project prioritization, aligning all initiatives with the authority's visionary objectives and detailed implementation roadmap. This critical realignment ensured optimal resource allocation and maximized project outcomes in support of overarching strategic goals.Active Participation in Strategic Implementation Executive Committees: Engaged in multiple executive committees dedicated to the successful implementation of Dubai-level strategies, contributing to the coordination and execution of major strategic initiatives.Advised Leadership on Key Project Portfolio Challenges: Played a pivotal role in advising the leadership on significant challenges within the authority’s most strategic and impactful projects, influencing critical decision-making processes.Led Efforts for Achieving Excellence Recognition: Key member of the team that led the authority to achieve the excellence level and recognition through the Dubai Government Excellence Program, demonstrating commitment to continuous improvement and quality standards.Advisor on Sectoral and Institutional Studies: Guided extensive sectoral and institutional studies, overseeing the analysis and delivery of critical findings and recommendations, ensuring that strategic insights are effectively communicated and implemented.

Established and Operationalized the PMO Framework and Operating Model.Spearheaded the development and implementation of a comprehensive Project Management Office framework, creating a robust operating model that streamlined project execution and enhanced organizational efficiency.Developed Project Management Policies and Methodologies - authored key project management policies and formulated advanced methodologies that fortified project alignment with strategic objectives, ensuring consistency and quality across all initiatives.Formulated the Project Portfolio Governance Structure - established a governance framework for the project portfolio, defining clear roles, responsibilities, and procedures that enhanced project accountability and compliance.Led Awareness Campaigns and Training for Project Managers - orchestrated comprehensive awareness campaigns and conducted targeted training sessions, significantly elevating project management competencies within the organization, and fostering a culture of continuous improvement.Oversaw Development and Rollout of a Custom Project Management Digital Platform - led the creation of a tailor-made digital platform for project management, from initial requirement specification through to quality control and deployment. Actively involved in each phase to ensure the platform's functionality met organizational needs perfectly. Successfully conducted comprehensive training for project managers, significantly enhancing user adoption and operational efficiency.

Transformed Destination Management Business Model with Strategic InnovationLed the comprehensive transformation of the company’s business model by focusing on innovative, differentiated products and services. Key achievements include:Redefined Business Value Chain - reengineered the entire value chain, clearly delineating vertical functions and activities to enhance operational efficiency and functional clarity.Developed Key Operational Processes - designed and implemented processes critical to each function, driving significant improvements in efficiency and streamlining workflows.Redesigned Organizational Structure - Identified essential roles and revamped the organizational framework, enabling more agile and effective operations aligned with the new business model.Assessed Digital Maturity and Planned for Growth - conducted a comprehensive evaluation of the business's digital maturity, followed by the creation of a detailed digitization growth plan and applications roadmap, paving the way for future technological advancements.Enhanced Policy Framework - formulated and improved core policies and procedures, including supplier management, incident handling, and health and safety protocols, ensuring robust organizational governance and compliance.

Key achievements:- Headed the development and the update of Dubai Airports’ Strategic Plan, goals and objectives, and consecutive activities including budgeting and links to Business Unit and employee role/performance requirements.- Developed and managed a pipeline of multi-scale and cost project business cases from conception to executive committee approval and handover for execution.- Improved customer touchpoint structures and initiated a problem-solving and mitigation operation to rectify and/or improve their levels of service and customer satisfaction. - Led the development of the annual Business Unit Operational Plans, ensuring that all activities are aligned to Dubai and validated that all activities are linked to Dubai Airports’ corporate strategy and effectively contributing to corporate objectives. - Established corporate performance metrics as well as strategic and operational performance measures across the Business Units.- Designed and executed Corporate Strategy communication plans.

Key Achievements:- Defined, planned, developed, and implemented a governance framework for the division’s project program (85+ projects, 13+ Billion dirham budget).- Supervised the automation transition of the governance framework in collaboration with a global information technology organization.- Gathered, analyzed, and developed monthly, quarterly, and annual project progress reports for steering committees, project directors, top management, and government authorities.- Studied and reviewed existing internal processes and developed report for management to recommend way forward and maximizing on value-added processes. (2 studies in one year)- Conducted training need assessment and formulated annual training plans, as well as mentored trainees and new hires through orientation programs and development plans. (4 annual plans developed and implemented)

- Captured client requirements, held internal solution workshops and presented recommendations.- Maintained project management plans including charters, schedules, and budgets.- Developed and implemented project meeting cycle with required stakeholders and updated plans accordingly.- Oversaw project communications to internal and external stakeholders including clients, suppliers, partners, and authorities.- Highlighted upcoming project risks and proposed mitigation plans where applicable.

Roles in Retail and Operations.