Away Resorts is a UK-based holiday park operator.Reporting into the Director of IT, I head up the central Data & Analytics function responsible for supporting business-wide stakeholders.

Lead Power BI visualisation developer for a key project migrating existing MI reporting to Power BI.Role involved:- Requirements gathering with Senior BA- Authoring report level DAX measures - Visualisation design through iterative prototyping and feedback process to deliver reports that enable data storytelling- Dashboard and report authoringAdditional initiatives:- Training : data modelling and DAX- Maintained developer's design reference

During the integration of Park Resorts and Parkdean, I built combined MI reporting using Power Query and Power Pivot, bringing together transactional data from the two reservation systems. Since then I have been Business Lead on a Revenue BI project. Activities included: - Agile requirements gathering- Star schema data warehouse design- Prototype data model development in Power Pivot- Data model deployment to SSAS Tabular- Prototype BI front-end development in Power BI (live connection to SSAS Tabular) Awards Received:- May 2017 - Outstanding Customer Service Award

Reporting to the Head of Yield, I led the introduction and continuous improvement of new reporting and analysis tools; most notably:Holiday Sales Management Information System - Serving entire business from Senior Management to Park Managers - Integrated previous data silosPricing Implementation System - Data model integrating pricing actions and transactional sales data - Allowing Revenue Managers to view insight and take pricing actions in one placePricing Model- Consistent data-driven pricing built on Multi-Criteria Decision Analysis principles TripAdvisor reporting - Built web scraper to collect own and competitor review data back to 2009 - Enabled Park Managers to track their reviews YOY and vs. previous weekAwards Received: - April 2015 – Employee of the Month - Feb 2013 - CEO's Certificate of Recognition 2013 - Nov 2013 - Elite Team 2013 – awarded all-expenses 5 day trip to South Africa