Started the Digital Marketing initiative of uts to build the brand, create awareness, demand and converting this into business through Online Channel Management, CRM and Online Sales.Key Result Area• Digital Marketing o Brand Building: With constant consumer research insights have conceptualized the brand positioning and developed effective communication to differentiate uts in a competitive market. Coaching the creative team members in communication development for Offline… Show more Started the Digital Marketing initiative of uts to build the brand, create awareness, demand and converting this into business through Online Channel Management, CRM and Online Sales.Key Result Area• Digital Marketing o Brand Building: With constant consumer research insights have conceptualized the brand positioning and developed effective communication to differentiate uts in a competitive market. Coaching the creative team members in communication development for Offline and Online Media o Demand Generation: Utilizing multiple Digital Channel to generate demand from campaign designed with understanding consumer behaviour on various channels. o Consumer Engagement: To increase the affinity of the brand among consumer effectively using Social Media, Email Marketing & Mobile Marketing to increase the word of mouth and leverage the brand in social influence during the buying decision. o Marketing Research & Insight: Carrying out constant survey using Social Media and Personal interview to get the consumer insights and gauge the customer satisfaction for uts products and services.• Online Channel Management – Working closely with cross functional teams to increase conversion of Digital leads across all sales channel by effective use of in house developed CRM. Developed several ratios to ensure the hygiene of the channel.• Online Sales – Set-up Centralize Counselling Centre to do Online Sales for location where uts does not have physical presence and attempt to reduce cost per acquisition model for the company.• Digital Product & Solutions – Developed in house CRM to assimilate leads in real time to users spread across the country. Conceived a benchmark product in industry TIGER (Technology Intelligence Geared Enquiry Response) to reduce human latency in enquiry response with combination of technology like EPBAX, Dialer, Conference bridge & CRM. Show less

Core member of Digital Solutions team for conceptualizing, digital media planning, media buying and executing internet & mobile advertising programs.Key Result Area•SEM (Search Engine Marketing) – Hands on experience in conceptualising, setting up, executing & monitoring multiple large campaigns for multiple brands and products.•SEO (Search Engine Optimization) – Consulting web development team to develop SEO compliance website, monitoring organic visibility of the brand… Show more Core member of Digital Solutions team for conceptualizing, digital media planning, media buying and executing internet & mobile advertising programs.Key Result Area•SEM (Search Engine Marketing) – Hands on experience in conceptualising, setting up, executing & monitoring multiple large campaigns for multiple brands and products.•SEO (Search Engine Optimization) – Consulting web development team to develop SEO compliance website, monitoring organic visibility of the brand websites and taking corrective action.•SMM (Social Media Marketing) – Planning and executing customer engagement initiative through Social media platforms•Link Building – Planning and executing link building programs to increase brand visibility on education and related websites.•Keyword Research and Analysis – Ensuring presence of the brand with right mix (core & long tail) keywords through SEO & SEM.•Web Analytics - Tracking online traffic in term of page views, visitor’s engagement & competition.•Customer Relationship Management - Making repeat contact with existing and potential customers through efficient and effective use of email and SMS.•Online Channel Management – Evangelised lead management system for 1200+ users across the Aptech centres in India and abroad for improving conversion of leads generated through digital media. •Captive Call Centre - Have setup in house inbound and outbound call centre and acting as an operational manager. Experimented and implemented innovative way of remote counselling through online chat.•Network Expansion – Supporting BD team for network expansion through digital media in terms of leads and market research.•Product Management – Core member of in house Lead Management System application development team. Show less

Headed client servicing team of 15 web consultants and also acting as internet marketing consultant for key clients to plan and execute B2B online marketing. Branch revenue grew by 100% with 50% contribution from my team.Key Result Area• As Sr. Manager – Client Servicingo Heading verticals like automobile, travel, apparel, engineering and services.o Developing website architecture for clients; facilitating and monitoring the web development team on day to day… Show more Headed client servicing team of 15 web consultants and also acting as internet marketing consultant for key clients to plan and execute B2B online marketing. Branch revenue grew by 100% with 50% contribution from my team.Key Result Area• As Sr. Manager – Client Servicingo Heading verticals like automobile, travel, apparel, engineering and services.o Developing website architecture for clients; facilitating and monitoring the web development team on day to day basis.o Guiding the team to develop online marketing plan for clients.o Resource planning, recruitment and training.• As Internet Marketing Consultanto Consult, develop, implement and monitor B2B Internet marketing plan for key accounts. Show less

Developed and implemented the strategy for IndiaMART.COM’s niche market expansion and contributed 45% of overall client growth of 125% for Mumbai business unit.Key Result Area• Managed a team of 4 Asst. managers leading team of executives.• Managed the sales supportive team of tele marketing and web designing.• Setting strategies for achievement of sales target by way of subscription, cataloging services on IndiaMART network and customized web based… Show more Developed and implemented the strategy for IndiaMART.COM’s niche market expansion and contributed 45% of overall client growth of 125% for Mumbai business unit.Key Result Area• Managed a team of 4 Asst. managers leading team of executives.• Managed the sales supportive team of tele marketing and web designing.• Setting strategies for achievement of sales target by way of subscription, cataloging services on IndiaMART network and customized web based applications.• Planning and executing BTL marketing activities to increase awareness and promote the brand among the SME’s.• Recruitment and training of new executives. Show less

Created and executed paid users expansion plan that grew IndiaMART.COM’s client base from 50 to 400 clients in Mumbai & Thane from Industrial product vertical.Key Result Area• Managed the daily sales activities of the team.• Designing techno commercial proposals and accompanying team members for the client presentations.• Enhanced the client showcase in industrial products vertical by adding large manufactures like Chicago Pneumatics Ltd., The Bombay Burmah Trading… Show more Created and executed paid users expansion plan that grew IndiaMART.COM’s client base from 50 to 400 clients in Mumbai & Thane from Industrial product vertical.Key Result Area• Managed the daily sales activities of the team.• Designing techno commercial proposals and accompanying team members for the client presentations.• Enhanced the client showcase in industrial products vertical by adding large manufactures like Chicago Pneumatics Ltd., The Bombay Burmah Trading Corporation Ltd. (Wadia Group venture), Industrial Rubber Products Ltd., Show less