Mohammed Razib

Mohammed Razib Email and Phone Number

CEO at Razib Marketing @ Razib Marketing
Mohammed Razib's Location
Miami-Fort Lauderdale Area, United States, United States
Mohammed Razib's Contact Details

Mohammed Razib work email

Mohammed Razib personal email

n/a
About Mohammed Razib

My passion as the Founder and CEO of Razib Marketing is to bridge the gaps between revenue management and digital marketing, especially within independent hotels and resorts, in the ever-changing landscape. I started Razib Marketing after observing a significant disconnect between revenue management and eCommerce/marketing. With years of experience in both digital marketing and revenue management, I am equipped with a range of skills, including social media advertising, paid advertising, web analytics, SEO, OTA management/optimization, GDS ads, travel ads, 3rd party media buy, as well as certifications in revenue management from Hilton, Marriott, and SynXis.My expertise in full 360 digital strategies and revenue management enables me to drive revenue growth in multi-channel production, spanning from luxury resorts to select-service hotels. By leveraging my extensive experience, I am committed to helping independent hotels and resorts improve their revenue management and digital marketing efforts, closing the gap between these two essential components of the hospitality industry.

Mohammed Razib's Current Company Details
Razib Marketing

Razib Marketing

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CEO at Razib Marketing
Mohammed Razib Work Experience Details
  • Razib Marketing
    Ceo
    Razib Marketing Jan 2020 - Present
    Coconut Creek, Florida, Us
    Hotels and Resorts:Marketing Consulting · Digital Marketing · Graphic Design · Email Marketing · OTA Management · GDS Marketing · Channel Distributions · IBE (Internet Booking Engine) ·Marketing Strategy · Website · Advertising · Social Media Marketing · CRM
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  • Cogwheel Marketing
    Director Of Digital Marketing
    Cogwheel Marketing Jan 2020 - Present
    Hanover, Ma, Us
    Cogwheel Marketing offers digital marketing solutions for hotels to multi-branded management companies. Cogwheel Marketing knows the ins and outs of the major brands systems - Marriott/Starwood, Hilton and IHG - to develop complementary hotel-specific strategies. Specialty in new hotel openings and conversions in addition to existing hotels. Services include:-Content & Imagery-Search Engine Optimization-OTA Optimization-Social Media (Organic & Paid)-MetaSearch-Display Campaigns-Public Relations-Collateral and Design
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  • Faena Group
    Ecommerce Manager
    Faena Group Feb 2019 - Dec 2020
    Miami Beach, Fl, Us
    • Establishing strategies designed to increase top-line revenue• Support revenue management strategies along with implementation• Hold annual budgeting strategy Meeting • Create forecasts and conduct on-going competitor price/product analysis to ensure competitive positioning and product offerings at each hotel• Develop, implement, monitor and control rate strategies and develop action plans to counteract market changes in market segmentation, business mix (FIT, OTA Promotion, Travel Ads with Expedia.• 3rd party marketing agency management• Business Displacement analysis• Channel distribution management for hotel inventory• Hotel Booking engine, PMS, and RMS configurations • CRM –email marking management – data segmentation
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  • Baywood Hotels
    Revenue Manager
    Baywood Hotels Mar 2017 - Feb 2019
    Columbia, Maryland, Us
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  • Baywood Hotels
    Ecommerce Manager
    Baywood Hotels Apr 2014 - Jan 2018
    Columbia, Maryland, Us
    Working with brands such as Marriott, Hilton and IHG to build and execute brand focused eCommerce strategies.- Analyzing and growing online contribution from brand.com websites to hotels- Analyzing channel segmentation at hotels to increase RevPAR- Focus and manage on online reputation strategies for all hotels- Work with web development agencies to manage online media and future product development pertaining to Baywood's portfolio of hotels- Provides eCommerce expertise and leverages best practices to secure strong ROI- Conducts scheduled meetings with GMs and DOS to discuss eCommerce strategies- Keyword research and implementation into title tags, H1s and content-Create incremental revenue through various advertising platforms, including but not limited to Google Adwords PPC, OTA Travel Ads, Social Media Advertising and Email MarketingKeeping Asset Managers and Ownership informed of marketing strategiesLocal listings management (Google +, Yelp, etc)
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  • Baywood Hotels
    Business Development (Hotels)
    Baywood Hotels Mar 2016 - Feb 2017
    Columbia, Maryland, Us
    New build / renovation hotel take off: Building client/vendor relationship, negotiation, procurement, and logistics.
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  • Cendyn
    Digital Strategist
    Cendyn Jul 2013 - Feb 2014
    Boca Raton, Fl, Us
    Clients Include: The Breakers, The Sagamore Hotel, The Woodlands Resort, Boars Head, Brown Palace Hotel, Ocean Property Collection, Ladera Resorts, Sunset Jamaica Resorts, The Galt House Hotel, The Georgian Terrace, The JA Nugget, Hooters Hotel and Casino, Tropicana AC Casino, Golden Nugget AC, Golden Nugget LV, Golden Nugget Online Casino, La Posada Santa Fe, Peabody Orland, Peabody Memphis, Universal Hollywood Events, Atlantis Meeting, Mayfair Hotel & Spa, The Surrey.• Developed multichannel strategic marketing Plan (Display, Paid Search, Video, Mobile, and custom Placements, and TripAdvisor) for my clients. • Developed and executed a multichannel online advertising campaign for The Breaker that achieved a +35% growth in YOY online revenue and generated a 21 to 1 ROAS in 2013• Utilized Facebook and Twitter Advertising and also Facebook Exchange Advertising platform to drive awareness and revenue for the many business outlets (Spa, Golf, Dining, Leisure, Weddings). 

• Developed FBX campaign for my clients and had a 10:1 ROAS excluding any revenue generated through voice.Effectively monitor the impact across all channels and increase/decrease specific budgets, shift the percentage of brand vs. generic keyword terms, focus on a specific channel based on success, and make real-time optimization adjustments to insure the highest ROI for your marketing budget.
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  • Cendyn
    Strategic Planning Associate
    Cendyn Jan 2013 - Jul 2013
    Boca Raton, Fl, Us
    Management experience in the online media space, including Real-Time Bidding (RTB).Hands on campaign trafficking and optimization experience for advertisers using Demand Side Platforms (DSPs).
Experience managing campaigns on a variety of inventory sources including ad networks, Publishers, Emailers and RTB. Experience in managing digital campaigns on a different mediums like Display, Mobile, Video, and Email Marketing on various Ad Exchanges & Publishers. Familiarity with and ability to compile and analyze campaign data and metrics. Experience with A/B test strategies, multiple pricing models, targeting tactics, and ROI optimization strategies
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  • Cendyn
    Digital Marketing Internship
    Cendyn Jun 2012 - Oct 2012
    Boca Raton, Fl, Us
    • Conducting research and analyzing market data to identify trends/opportunities• Supporting the advertising team through primary and secondary research and analysis of data from a company's markets, target audience, opportunity audiences, competition, media mix, product mix, etc.• Making decisive recommendations based on findings• Communicate data and learnings through compelling reports and presentations
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Mohammed Razib Skills

Digital Marketing Online Advertising Email Marketing Advertising Integrated Marketing Marketing E Commerce Social Media Marketing Mobile Marketing Strategic Planning Marketing Strategy Sales Customer Service Media Planning Teamwork Powerpoint Competitive Analysis Analytics Hospitality Management Digital Media Strategy Runner Hospitality Google Analytics Digital Strategy Ppc Social Media Management Market Research Business Communications Web Analytics Ecommerce Resorts/hotels Data Analysis Creative Strategy Facebook Social Networking Sem Revenue Analysis Word Retail Online Marketing B2b Marketing Communications Marketing Management Facebook Marketing Market Planning Sales Presentations Omniture Doubleclick Bid Manager Display Advertising

Mohammed Razib Education Details

  • Florida Atlantic University
    Florida Atlantic University
    Marketing And Hospitality Management
  • Florida Atlantic University
    Florida Atlantic University
    Business Administration; Marketing

Frequently Asked Questions about Mohammed Razib

What company does Mohammed Razib work for?

Mohammed Razib works for Razib Marketing

What is Mohammed Razib's role at the current company?

Mohammed Razib's current role is CEO at Razib Marketing.

What is Mohammed Razib's email address?

Mohammed Razib's email address is mr****@****fau.edu

What is Mohammed Razib's direct phone number?

Mohammed Razib's direct phone number is +130134*****

What schools did Mohammed Razib attend?

Mohammed Razib attended Florida Atlantic University, Florida Atlantic University.

What are some of Mohammed Razib's interests?

Mohammed Razib has interest in Children, Environment, Education, Disaster And Humanitarian Relief, Human Rights, Health.

What skills is Mohammed Razib known for?

Mohammed Razib has skills like Digital Marketing, Online Advertising, Email Marketing, Advertising, Integrated Marketing, Marketing, E Commerce, Social Media Marketing, Mobile Marketing, Strategic Planning, Marketing Strategy, Sales.

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