• Lead tailored media strategy development to align with client goals, utilizing audience research, segmentation, and cross-channel planning for impactful results.• Manage media plans, overseeing budget allocation, platform selection, and execution across platforms such as Google Ads, META, TikTok, and programmatic DSPs.• Leverage advanced data analytics to optimize campaign performance and enhance key engagement metrics, conducting A/B tests and adjustments to maximize return on ad… Show more • Lead tailored media strategy development to align with client goals, utilizing audience research, segmentation, and cross-channel planning for impactful results.• Manage media plans, overseeing budget allocation, platform selection, and execution across platforms such as Google Ads, META, TikTok, and programmatic DSPs.• Leverage advanced data analytics to optimize campaign performance and enhance key engagement metrics, conducting A/B tests and adjustments to maximize return on ad spend and audience engagement.• Serve as a client liaison, presenting campaign performance and strategic adjustments to drive client satisfaction and campaign success.• Collaborate cross-functionally with social, search, and programmatic teams, coordinating with creatives for platform-optimized assets.• Oversee budget forecasting and allocation, ensuring cost-effective spending and alignment with client expectations.• Conduct post-campaign analysis to assess performance, share actionable insights, and guide future media strategies. Show less

Day-to-day job includes creating media plans, presentations, campaign strategies, campaign setups, optimizing & reporting. - Campaign booking, media plan entry in system, generation of Booking Orders.- Develop media plans and strategies for multiple clients.- Deal with multiple agencies and direct clients on a daily basis for media planning, campaign execution, optimization and reporting related queries.- Provide research support during development of campaign… Show more Day-to-day job includes creating media plans, presentations, campaign strategies, campaign setups, optimizing & reporting. - Campaign booking, media plan entry in system, generation of Booking Orders.- Develop media plans and strategies for multiple clients.- Deal with multiple agencies and direct clients on a daily basis for media planning, campaign execution, optimization and reporting related queries.- Provide research support during development of campaign objectives & strategies to agencies and direct clients.- Identifying target audiences and analyzing their behavior, characteristics, and routines to fuel media targeting tactics.- Produce reports and recommendations for future campaigns for clients and agencies.- Collaborate with account managers to present best campaign solutions to the agencies & clients.- Communicate with vendors to ensure the proper set-up and deployment of campaigns.- Liaise with platform/development/ teams to help resolve platform issues and provide solutions where possible.- Training of new employees on digital marketing concepts, paid marketing platforms, campaign launches, optimizations, reporting, monthly closings, CRM Management etc. - Identify successful campaigns and convert them into case studies.- Coordination with Finance team for vouching and billing. Show less

- Launch, optimize, and manage campaigns for all clients on different paid channels such as programmatic, search, social etc.- Development of client-facing campaign performance reports.- Maintain Customer Relationship Management tool for monthly closing and invoicing.- Development of creatives as per platform and campaign specs.- Developed Rich Media Ads for special execution campaigns.- Identify successful campaigns and convert them into case studies.

- Trained on Paid Marketing concepts such as Programmatic, Search, Social etc.- Trained on Photoshop to support creative team as per company and client requirements.- Assisted team with marketing strategy, creative development, campaign launches, optimization, reporting & other core jobs.

- On-Page and Off- Page optimization, Evaluating Website performance and User behavior with the help of Google Webmaster and Google Analytics.- Building SEO, SMO Strategy & Execution Planning- Develop link building strategies to improve SEO positions for targeted keywords.- Develop and implement link building strategy, Building natural backlinks, Sitemap building & submit.- Analysis of client’s web site, competitor analysis and top keywords analysis.- Facilitate… Show more - On-Page and Off- Page optimization, Evaluating Website performance and User behavior with the help of Google Webmaster and Google Analytics.- Building SEO, SMO Strategy & Execution Planning- Develop link building strategies to improve SEO positions for targeted keywords.- Develop and implement link building strategy, Building natural backlinks, Sitemap building & submit.- Analysis of client’s web site, competitor analysis and top keywords analysis.- Facilitate scaling brand and company awareness through various social media channels.- Ensure brand consistency in copy through tone, voice & terminology.- Create actionable plans to both grow and maintain followers through popular social media channels such as Facebook, Instagram, Twitter etc.- Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives.- Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs. Show less

- Listen to every call, Start-to-finish, and collect 24 data points to allow total visibility into sales opportunities, process weakness.- Maintain 98% accuracy in every call.- Follow daily updates provided by the Supervisors and Client. - Maintain TAT of 30 minutes, no matter if the call is of one minute or 30 minutes.- Decide which information should be included or excluded in reports.- Filling out complete contact information provided by the customer on the… Show more - Listen to every call, Start-to-finish, and collect 24 data points to allow total visibility into sales opportunities, process weakness.- Maintain 98% accuracy in every call.- Follow daily updates provided by the Supervisors and Client. - Maintain TAT of 30 minutes, no matter if the call is of one minute or 30 minutes.- Decide which information should be included or excluded in reports.- Filling out complete contact information provided by the customer on the call.- Schedules appointments.- Identify the mistakes of the Agent and check with Supervisors to obtain correct information. - Send direct Alerts to the Client and Dealerships, if there is any issue with the customer. Show less