Mohammed Sidat Email & Phone Number

Alphen Aan Den Rijn, Nl

Responsible for leading, mentoring and coaching the TAA UK product team as part of Europe West Region. Creating product strategy and roadmaps that support UK&I business growth, align with WK pillars and drive new product innovation. Working cross-functionally to ensure priorities are aligned and delivering maximum value to customers and in turn delivering business outcomes.

Alphen Aan Den Rijn, Nl

Head of Product / Manager, Product Management role for Accounting, Tax, Compliance and Practice Tools within UK accountancy industry.Product sets include: Personal Tax, Corporation Tax, Accounts Production, Practice Management, Document Management, Time + Fees, Client Onboarding & Collaboration , AML, EPay, eSign, workflow and APIs.Leading a team of Senior Product Managers and responsible for coaching, mentoring and upskilling Senior PM's.Responsible for aligning the journey to the cloud initiative which includes the eco system, monetisation and product positioning in the market and go to market (GTM). Focus on customer discovery, innovation, ideation, experimentation to create market leading products.Led on key initiatives that include: product divestments and EOL, GTM best of class framework, SAFe best practices, Customer Advisory Boards, launch of new cloud offering that included back office, billing and enablement, future of Automation and Efficiency solutions including AI.

Reigate, Surrey, Gb

Led the Product function which consisted of Product Managers / Owners, BA’s and UX Designers to identify new value propositions across multiple verticals for customers and partners alike, before delivering product iterations that show measurable improvements in product value.Responsible for driving the ambitious revenue targets of the new Customer Journey Optimisation / CX product and existing MarTech call tracking products by creating compelling vision and product strategies and aligning the business towards achievement of the goals.- Product Led Growth- Link product growth initiatives to customer Positive Business Outcomes- Competitor Analysis- Tech landscape and market insight- Build / Buy / Partner decision making- Roadmap creation- MVP & experimentation- SaaS- CCaaS

Manchester, Greater Manchester, Gb

Led on product portfolio and proposition management responsibilities for all Bruntwood product lines. Continually analysed the market and competitive situation to innovate new product offerings.Responsibilities included development of roadmap (current and future pipeline) for the product portfolio to exceed customer expectations which then drives revenue to meet P&L targets. Creation of Sales & Marketing collateral along with creating a robust pricing strategy to be competitive in the market whilst maximising revenue.Created robust business cases for all product development initiatives to deliver cost savings, revenue enhancements or a combination of both. Monthly reporting on performance against set KPI’s.Led on major projects with IT and Product Development to implement Product Portfolio onto Salesforce CRM as part of company-wide project for a single CRM system. Created and amended User Stories in Jira, agree priortitisation of work, plan user testing, train users and full product / system launches to the market and users.

Newcastle Upon Tyne, Gb

Responsible for the delivery and execution of innovative, compelling go-to-market strategies, frameworks and best practices across Sage for the Accountants channel worldwide. Asses customer and market needs to inform new product initiatives. Ensure the commercial readiness of new solutions and services with achievement of commercial goals across global markets by closely coordinating activities with product delivery, marketing, sales and channel marketing functions. Deliver innovative marketing plans to achieve fast customer adoption of Sage solutions including Sage Accountant Cloud, which is a flagship product for Accountants built on the Salesforce platform. Energizing sales and channel partners to do the same.Key Accomplishments• Responsible for launch of tool developed internally to support migration of customers from legacy flagship product (Sage 50) to new Cloud flagship offering (Sage Business Cloud Accounting) whilst minimising risk to existing revenue.• Launch of Migration service in partnership with 3rd party provider to convert competitor data to Sage.• Launch of Sage Accountant Cloud, the global cloud platform and services for Accountant and Bookkeepers to manage their clients and practice more effective, built on the Salesforce platform.• Launch of joint propositions with key strategic ISV's.

Newcastle Upon Tyne, Gb

Critical and unique role responsible for supporting the EVP Product Marketing in a chief of staff capacity, focused on partnering and execution. Engaging in a range of activities across the breadth of the global product marketing function which covers 160 FTE across the globe, whilst going through a significant period of transformation. Identifying opportunities to improve working practices to make product marketing a success and to ultimately acquire new customers and meet revenue targets. Planning workloads, schedules and agreeing on the key areas of focus to ensure goals and objectives are delivered to a high quality.Main point of contact across key stakeholders, the product marketing team and executive vice president product marketing. Providing guidance and advice to improve the daily management of the product marketing function.Leading on critical key strategic initiatives and projects ensuring effective programme management and resolving variances from plans, milestones, risks and deliverables. Providing clarity to the business by creating regular professional reports and papers with distribution to executive and senior leadership colleagues.Work and relationships span across the business in its entirety, to strategy and decision-making at the highest levels and establish strong relationships with senior leaders around the globe.

Newcastle Upon Tyne, Gb

Programme management to launch global cloud solutions for accountants in order to deliver additional value to their clients. Programme will enable accountants to be a trusted and effective channel to reach millions of businesses.Go-to-Market execution of Sage Impact to multiple countries providing a new innovative and market leading cloud based software. Assessment of global market opportunities in line with target customer base to prioritise and execute on product launches to increase market share globally.Creation of Go-to-Market strategy for Sage Impact, Match, Value and View which have been translated into local Go-to-Market plans. Partnering with senior management across R&D, product marketing, marketing, sales and customer support for launch readiness.Regular creation and input into programme strategy for senior management. Reporting and tracking of Product Marketing Team activities and post-launch performance.

Newcastle Upon Tyne, Gb

Led programme management and business transformation of key strategic initiative to deliver cloud based software within the Accountants Segment globally – created programme delivery structure and reporting framework. Programme work streams cover the whole segment including technology development using AGILE methodology, enterprise, finance, marketing and all operational areas.Created the required governance and programme plans to ensure that delivery of changes occurred in a controlled and effective manner, within matrix environment. Ensured minimal impact to major revenue streams and BAU.Programme was delivered ahead of the 2 year proposed schedule and maintained revenue within the division across product lines through new acquisition and reduced churn.

Newcastle Upon Tyne, Gb

Project managed multiple key initiatives for the division through their full lifecycle, from definition through to post-implementation review. Projects range from business change, software release and creation of new growth propositions. I also provide weekly program updates to the executive board that details accomplishments, decisions, progress and risks so that they are kept informed of project status.• Develop project scope and objectives.• Assemble project teams to ensure effective execution and delivery of projects.• Stakeholder management through project meetings.• Creating communication plans to ensure that all relevant people are kept informed with the project.• Creating and maintaining project plans, actions lists and risk/issue register.• Managing risks and issues through effective risk management strategies.• Managing potential scope creep through effective change management.• Influence and engage with the project teams to ensure high levels of commitment and focus.• Creating the conditions to succeed by managing interdependencies between projects to ensure we have the right people doing the right things.• Part of the future business planning team that assessed the department’s current landscape and performance. Following this developed new growth initiatives that will be the departments focus for the next 3 years.

Newcastle Upon Tyne, Gb

Managed a team of customer support technicians providing support to customers on various Sage applications via phone, email and remote support. Also planning and managing the operational work stream for all new product releases and new change initiatives within the department.• Project managed the operational work stream for all new releases and changes that impacts our customers, including iXBRL legislation changes in all our Accounts Product and Taxation products.• Responsible for ensuring that customer satisfaction and customer recommendation remained high through the management of people.• Analysed daily statistics to discover trends that aids with the planning of the teams activities and product releases.• Change Ambassador for the division to embed new behaviours to aid the business in achieving their 5 year goals. Facilitated change workshops for people across all departments. • Created a software deployment process that was implemented to project manage the installation and upgrade of customers to a new practice management software. This saw an improvement in customer satisfaction related to software deployments (+10%), increase in deployment related revenue (~£250k).

Newcastle Upon Tyne, Gb

Provided support to customers on a number of Sage products via phone, email and remote support.• Achieved high customer satisfaction and performance targets on a regular basis.• Updated the Sage website with relevant product related information.• Created knowledgebase articles for customers and fellow colleagues on the internal Ask Sage system.• Provided support to the team and trained new starters.• Completed User Acceptance Testing for product releases and provided feedback to the development team.

Master Of Business Administration (Mba)

Bsc (Hons), Computer Studies

A-Levels

Education record