 Contribute to the development of the business across the globe. Focusing on Asian, Middle East, Australian markets. Focusing on the development of all-new customer business. Ensuring the product approvals, handle price negotiations, and increasing client base. Identify and develop new and growing business opportunities. Operations for developing products based on the needs of the markets. Manage pricing and product mix to maximize the gross profit of the business unit. Carry out competitive analysis through a collection of market information Work closely with logistics, customer service, and production to ensure efficient supply chain management Ensuring Credit control, receivables management as per the commercial policies to maintain DSO Notable Accomplishments: Received export order for 700+KM of cable orders from Sri Lanka. Export orders for Solar DC Cables 200+ km from Malaysia

Key Role:➢ Contribute to the development of the BU for Country organizational strategy and long-termoperating plan. Handling Bangladesh, Nepal, Sri-Lanka & Dubai Market➢ Ensuring the product approvals, handle price negotiations, and increasing client base.➢ Identify and develop new and growing business opportunities. Operations for developing productsbased on the needs of the markets.➢ Manage pricing and product mix to maximize the gross profit of the business unit.➢ Ensure effective utilization of promotional budgets and resources➢ Carry out competitive analysis through a collection of market information➢ Work closely with logistics, customer service, and production to ensure efficient supply chainmanagement➢ Ensure accurate sales forecasts are provided to enable reliable product supply. Inputs to operationsregarding future plans for planning purposes.➢ Ensuring Credit control, receivables management as per the commercial policies to maintain DSO➢ Conduct periodic reviews and appraise the individual performance of the team as against theagreed standards, identify areas of improvement and provide feedback input from time to timeNotable Accomplishments:➢ Achieved turnover from INR 12.5 crores to INR 76 crores.➢ Export orders for Solar DC Cables from Vietnams, Dubai Sri Lanka, Iran & Morocco,Indonesia, Singapore, Nepal.➢ Major Order for module JB through Tata Solar, Emmvee, Greentek, Vega, Inter solar➢ Maintain DSO of 45 days.➢ Major order for Solar DC Cables through Developer &EPC like Soft Bank, Ayana Solar,SPRING energy, ENGIE, Tata Solar, Mahindra, Sterling & Wilson, etc.➢ Biggest order for Solar DC cable for 1.2GW Abu Dhabi Project throughSterling &Wilson for 3963KM of cables

Key Roles:➢ Joined Socomec India as The Region Sales Head – West.➢ Sales & Administrative Responsibilities for the Regions.➢ Team Management with 2 Direct Reports & 4 Indirect Reports.➢ Forecast & Timely Execution of Orders.➢ Prescription Activity with End User & Consultants.➢ Distributor Management within the Region.➢ Achieving Regional Targets.➢ Seminars & Presentations within the Region.➢ Generating the new leads/enquires through Architect, EPC, Contractor, PEB companies,consultants, Industrial clients & OEM clients & close the sales as per given targets individually &by team members.➢ Responsible for network expansion, sales planning & team management to achieve targetsNotable Accomplishments:➢ Achieved turnover from INR 4 Crores to 28crores for West region.➢ Doubling the revenue for key Account.➢ Positioning the Brand for ATS& Safety Enclosures.➢ Breakthrough order for DIRIS range of High-end digital meters through Siemens, ABB, Areva,L&T.➢ Breakthrough order for Solar DC disconnector switch through L&T Solar division.➢ Breakthrough order for ATS Bypass panel for Hyderabad metro through Sterling &Wilson.➢ Safety enclosure order from Ultratech, ACC cement for their all India plant

Responsibilities➢ Joined as Senior Sales Engineer in 1998 in Enercon Systems Pvt Ltd.➢ Handling the area of Mumbai➢ Spearheading a team of five engineers and servicing some of the major clients of the organization.➢ Established many networks and channels for the distribution of various products and managing four Dealers in Mumbai.➢ Promoted as Assistant Manager Sales in 2000.➢ Imparting and implementing training course for Dealers & end customers — speeding profitability.➢ Promoted as Area Sales Manager in 2003.➢ Key Account Management like Siemens, ABB, Areva, L&T.➢ Product Pricing & Upgrade, Product Positioning through Seminars & Presentations➢ Providing end-to-end solutions leading to Energy Conservation.➢ The company was taken over by Schneider Electric in 2008.➢ Promoted as Sales Manager Distributor Manager for the western region.➢ Handled team of 45 distributors in the western regionNotable Accomplishments;➢ Achieved an increase in the territory sales by 30 to 40% every year.➢ Received award for consistent crossing more than One crore Sales for four consecutiveyears (1999-2003)➢ Won the award for a best-case study in E.M.S in 2001.Personal Details