Mohan G Email & Phone Number

Plano, Tx, Us

Woonsocket, Rhode Island, United States

 Development of dashboards for senior management to evaluate the metrics. Worked on Creating Conversion Variable (eVar), Traffic Variable (props) and Traffic Events (event). Validate the analytics data using Charles Proxy Server and Digital debugger Tool. Align with the Business stakeholders and participate actively in the design and development of the project plan which includes the scope of the pages to be implemented, links, buttons, discussion Risks, etc. As a part of this, we are responsible for evaluating and testing all the technical aspects of the product and process development. Do the code testing and fix them when necessary and move to production by doing the release in the Adobe Launch (TMS tool) and make sure the data flows to the report suite in Adobe Analytics workspace. Worked on Glassbox POC Led the migration of Adobe Analytics solutions from Adobe AppMeasurement to Adobe WebSDK via Tealium for multiple clients Worked with several monitor tools like Glassbox, Adobe Analytics, etc. Monitor KPI’s and generate custom Dashboards & Reports for Traffic Analysis and website Performance over the Globe & Scenario Analysis (using Web Trends Analytics) to tell stories and present results to upper management and other stakeholders within the organization. Identifying the best tag management tool to implement Adobe analytics solutions as per the size and type of requirements. Used Dynamic Tag Manager to implement third-party tags (DoubleClick Floodlight etc.), data layers, and selected site functionalities. Using Adobe Analytics Suite (Site Catalyst, Discover, Insight, and Data Warehouse) to measure, track, and optimize user interaction through segmentation, event tracking, conversion funnels, path browsing, and heat mapping. Provide detailed qualitative and quantitative analysis on campaigns and mobile traffic including web app and native app with Ad hoc (Discover), report builder, and Omniture Site Catalyst.

Los Angeles, California, United States

 Implemented the Omniture tagging for m.sears.com, m.kmart.com, BYOD (Bring Your Device), Nicki and Adam, Shop-In, In-Vehicle, KCD (Kenmore Craftsman and Diehard), Kiosk (Sears, Kmart), Tablet (Sears and Kmart). Responsible for implementing Web Analytics solutions for Confidential Online platforms across Web and Mobile channels. Integrated Adobe Analytics into the Confidential Online Payment platform allowing for seamless integration and custom tagging options for analytics tracking and reporting. Expertise in implementing Web Adobe Analytics working with custom variables (eVars, s. Props, s. Events) to track online engagement. Solid Command of Data preparation with required transformations and creating required Date tables to take the Time intelligence on Power BI Dashboards. Implemented with all the best features and options while creating Reports and Dashboards with different up-to-date visuals. Solid experience on both Cloud and on-premises servers to deploy Power BI Dashboards and maintain normal and Row level Security. Implement mobile app tagging for iOS and Android using the Mobile SDK. Created Golden Datasets on Power BI Service to avoid “Data Set Silos” and created different environments for Dev / QA/Prod environments with the help of Workspaces. Highly experienced in Performance tuning with various techniques like Aggregate Awareness, configuring, and managing Aggregations within Power BI.

Hyderabad, Telangana, India

 Create reports and deliver analysis and insights to support the web development team, campaign management teams, as well as the executive team. Extract data directly from various data sources (Splash Core, SAP, Data warehouse) using SSIS. Create reports using Excel. Create data Stories, Reports, and visualizations using Tableau and Power BI. Migrate SSRS reports to Power BI. Designed and created different ETL packages using SSIS from various sources to SQL Server as the destination. Performance Tuning the Stored Procedures Used in SSIS Packages. Supporting internal stakeholders by providing business reporting, analysis of results, identification of opportunities & and successes, and updates on progress toward goals and strategies. Created Tableau dashboards quickly based on the business requirements and increased project efficiency to understand the data visibility. Creating, automating, and optimizing the Excel-based dashboards using formulas and macros to reduce the manual intervention on a request basis. Create the dashboard with the graphs and tables to visualize it better for the pages, links, and buttons implemented in the Adobe Analytics workspace to see the trend of the data and user behavior. Leverage third-party tools like Data Studio, and Tableau/Power BI upon the client's request and present to the customer more appealingly. Designed and developed various analytical reports from multiple data sources by blending data on a single worksheet in Tableau Desktop.