Mohan Kanishka Perera Email and Phone Number
Marketing Leader | Brand Architect | Digital EvangelistWith 13 years of immersive experience in the dynamic realm of marketing, I have honed my skills across diverse domains, from brand building and digital marketing to strategic engagement and growth marketing.🏆 Proven Success: I am proud to have led Sri Lanka Insurance General to unprecedented heights, steering it to become the most valuable General Insurance brand in Sri Lanka for an impressive consecutive 7 years, starting from 2018. This achievement underscores my unwavering commitment to driving tangible results and fostering enduring brand value.🏆 Recognized Expertise: My journey includes accolades such as the prestigious CIM World Prize, a testament to my excellence in marketing strategy and execution.💡 Innovative Strategist: I thrive on crafting and executing marketing campaigns that transcend boundaries, propelling brands towards heightened awareness, engagement, and lead generation. My results-driven approach ensures that every initiative is meticulously tailored to deliver impactful outcomes.📊 Data-Driven Excellence: Equipped with robust analytical skills, I possess a keen ability to track, measure, and optimize marketing efforts, ensuring a laser focus on ROI and performance metrics.💬 Strategic Communicator: Effective communication lies at the heart of successful marketing endeavors. My adeptness in stakeholder management and strategic engagement allows me to foster lasting relationships and drive collaborative initiatives that propel brands forward.💰 Budget Management Maven: I bring a prudent approach to budget allocation and management, maximizing resources to achieve optimal outcomes without compromising on quality or impact.🔗 Versatile Skill Set: From digital marketing prowess to brand consulting expertise, my skill set spans a wide spectrum of marketing disciplines, allowing me to navigate the complexities of the modern marketing landscape with confidence and agility.Let's connect and explore how we can collaborate to elevate your brand's presence and drive meaningful growth in today's ever-evolving marketplace!
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Co Founder And DirectorThe ExpertinColombo, Wp, Lk
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Brand ManagerSri Lanka Insurance Corporation General Limited Jul 2021 - PresentColombo, Western, Sri LankaBrand Manager | 07/2021 - PresentOverlooking marketing planning process, marketing & brand communication strategy, CRM function & responsible for managing the budget of the General Insurance category whilst contributing to the achievement of the revenue budget of the category by facilitating stakeholder engagement, business development, and retention strategies.Assistant Brand Manager | 08/2016 - 06/2021Steering the General Insurance category team to accomplish annual individual and category KPIs while driving the yearly brand plans & category marketing strategy while supporting business development and retention activities.Brand Executive | 10/2011 - 07/2020Handling brand planning, brand engagement, marketing communication, and demand generation projects & activities of the Non-Motor sub-category whilst involved in business development & retention projects, and salesforce management projects.Skills: Brand Awareness · Brand Management · Strategic Planning · Change Management · Marketing · Operations Management · Project Management · Marketing Strategy · Customer Relationship Management (CRM) · Customer Service · Brand Development · Business Planning -
Marketing Strategist / FounderMope May 2016 - PresentColombo, Western Province, Sri LankaAs a freelance marketing specialist, I bring extensive experience in creating and executing successful marketing campaigns for a variety of businesses. With a deep understanding of marketing concepts and proven expertise in various channels, including digital media, social media, and email marketing, I offer a range of services to help businesses reach their target audience and achieve their goals. My services include conducting market research, creating effective marketing plans, developing engaging content, managing social media accounts, analyzing data, and optimizing campaigns for maximum ROI. As a freelancer, I work independently and collaborate with clients to provide customized solutions tailored to their specific needs. With a focus on delivering measurable results, I strive to help businesses grow and succeed in a competitive market. -
Co-FounderThe Bad Club Sep 2016 - PresentSri LankaPromote badminton as a fun building physical exercise that prevent work stress and non commutable diseases whilst helping all working professionals and students to develop a healthy lifestyle -
Assistant Brand Manager MarketingSri Lanka Insurance Aug 2016 - Jul 2021Colomo 02Developing annual strategic marketing plans and brand plansDeveloping and executing marketing communication campaigns Developing market development strategies for General Insurance category Preparing and managing marketing budgetHandling brand activations relating to all campaigns of General insurance categorySteering new product developmentDeveloping product training strategies and processes to improve the knowledge of the internal and external staff on products and processesMonitoring General Insurance business statistics by brand and provide comprehensive statistical analyses of brand performance and market trends.Managing corporate events, category events and special projectsAssisting in the execution of strategies to improve the services and benefits of the assigned products with the corporation of the General Insurance Underwriting and servicing departments.Designing sales competitions and channel activationsEngaging in regular competitor activity reviews. -
Brand ExecutiveSri Lanka Insurance Oct 2011 - Jul 2016Developing brand strategies for General Insurance categoryHandling brand activations relating to all campaigns of General insurance categoryInvolving in new product developmentMonitoring General Insurance business statistics by brand and provide comprehensive analyses.Handling special events and projectsAssisting in the execution of strategies to improve the services and benefits of the assigned products with the corporation of the General Insurance Underwriting and servicing departments.Conducting sales competitions and analyse results on a periodic basis to the sales force.Engaging in regular competitor activity reviews.Preparing marketing budget
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Insurance AssistantContinental Insurance Lanka Limited Sep 2010 - Sep 2011Handling day to day Branch Operations.Monitoring profitability of the branch.Underwriting Motor Insurance policies.Co-ordinate vehicle inspections.Handling walk-in customers.Co-ordinate with sales team in achieving branch GWP targets.Handling Motor Insruance claims of the branch.
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Insurance OfficerAviva Ndb Insurance Plc Feb 2009 - Sep 2010Handling day to day operations at Marine Underwriting department.Co-ordinate with respective sales units / business channels.Co-ordinated with Insurance Brokers.Co-ordinate with Bank Assurance channels.Responsible for timely delivery of Marine Insurance policies.Attending to the querries of walk-in customers.
Mohan Kanishka Perera Education Details
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Completed With Merit Reward -
Successfully Completed -
Nalanda College, ColomboMathematics -
Central College, DehiwalaUpto Grade 5
Frequently Asked Questions about Mohan Kanishka Perera
What company does Mohan Kanishka Perera work for?
Mohan Kanishka Perera works for The Expertin
What is Mohan Kanishka Perera's role at the current company?
Mohan Kanishka Perera's current role is Co Founder and Director.
What schools did Mohan Kanishka Perera attend?
Mohan Kanishka Perera attended Cardiff Metropolitan University, Chartered Institute Of Marketing, Nalanda College, Colombo, Central College, Dehiwala.
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