A visionary with over thirty five years of management consulting and mentoring experience, Narasimha Murthy Mohan is a well accomplished individual who professionally excelled and rose to a regional position across the Middle East & Africa as the Global Head of Product Authentication at ABB, a global leading MNC for power and automation. He is also the BEAMA (British Electrical Manufacturers Association) Chair for its Middle East Working Group.Mohan holds an engineering degree in Electrical Sciences and commenced his work life in the year 1979. He has served the electrical industry for almost 4 decades starting with industry majors like Kirloskar Electric, Jyoti Group, and English Electric. For the last 24 years he was with ABB (across India, and MEA). Today, Mohan is an industry referent with established expertise in distribution sales strategy, retail development, portfolio expansion, brand protection, sustainable demand creation, and value driven growth leveraging a systematic multi-channel approach. He specializes in providing bespoke solutions around management coaching and mentoring, sales and marketing, educational support and liasoning activities. He does this by disrupting the status quo and focusing on value delivered, enablement and knowledge transfer.He has been actively associated with anti-counterfeiting activities for the last 18 years. Through a systematic approach of creating awareness, training and education, Mohan constantly attempts to promote essential values for trade in genuine products thereby reducing the impact of counterfeit electrical products. At BEAMA he collaborates with other global electrical and automation manufacturers to implement and promote anti-counterfeit activities.Narasimha Murthy Mohan has undergone Coaching Skills for high performance during the year 2006 from the Institute of Sales & marketing and is a Certified Professional coach from CTA (Coach Transformation Academy)and an Associated Certified Coach by International Coach Federation,in the process of getting certified with EMCC (European Mentoring and Coaching Council) and BCC (Board Certified Coach). In the long run, Mr. Mohan endeavors to enlighten and partner with clients in enabling them make their most critical decisions, lead with impact and make a difference