Mohana Vamshi Nivarthi Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka

Bengaluru, Karnataka, India

Hyderabad Area, India

Sabrentkaro is a leading rental e-commerce platform providing customers options to rent products as well as list products for rent. Sabrentkaro also has a rent2own business arm through which it facilitates purchase of assets by corporates after making rental payments for fixed durations.Responsibilities:•Coordinate with management team to strategize for growth, planning, pricing by providing superior analytical and business support ensuring they are equipped with insights and analysis to support decisions.•Defining strategy on the supply side – product listing on the website, operationalise vendor pay-outs, customisation of products across business segments.•Conceptualised, Designed, Spearheaded the development of a web-based system for B2B with inventory tracking, deployment, pricing, invoicing capabilities handling business worth $2M.•Analyse and improvise marketing campaigns across channels to generate actionable insights helping in improving traffic on the website by over 250% in the last 12 months. •Multi-Dimensional analysis of drop-offs at various stages of customer funnel resulting in an improvement in overall conversion rate by 25%.•Automated reporting by integrating internal data with external data to have a real-time view of conversions, revenue, spend across channels, categories etc. •Monthly budgeting for marketing activities across categories and channels considering the performance from previous month and setting targets for the next month.•Pricing at a product and transactional level such that the price is competitive enhancing unit economics and receives support from supply side.•Payment analysis - Analysis of Rent2Own payments and implementation of necessary changes in pricing, tenure etc. resulting in a decrease of 5% in defaults.•Conceptualised and Designed a Customer Credit Rating System which would enable the platform to offer instant coupons, provide discounts etc.

Chennai Area, India

Project KCD:Project KCD was for a global retail giant and it involved analysis and visualization of sales, marketing efforts of K, C, D brands. I led a group of analysts in gathering requirements, building wireframes for clients’ visualization, sales analysis and delivery of the dashboards.• Customer Purchase funnel analysis of K, C, D brands across channels. Channel wise understanding of brands’ engagement, Visits, Qualified Visits, Orders, Revenue.• Identification of channels where the Revenue to Engagement ratio is less than the benchmark figure.• Understanding the effectiveness of social media campaigns quarter on quarter in terms of reach, engagement, likes, comments etc.• Visualisation of social media presence of K, C, D brands vis-à-vis competition.Market Metrics Visualisation:Market Metrics Visualisation was for a global consumer goods giant and it involved development of dashboards to visualise the sales across channels, categories, geographies.• Identify the most important metrics among the available metrics.• Analyse and visualise the sales and sales share of brands across channels, categories and geographies.• Visualise the sales and share of sales of clients’ brands vis-à-vis competition.

New Delhi Area, India

As a summer intern, I was a part of Sales Development team at Godfrey Phillips India Ltd.Project title: Sales Force Capability EnhancementMy responsibilities were• Evaluate the effectiveness of Dealer Sales channel and recommend necessary changes• Design and develop an effective rewards and recognition program for the sales managers and the related internal communication• Understand the IT requirements and assist in the IT automation from sales point of views• Cost Benefit analysis of the sales and marketing initiatives• Analysis of outlet wise sales to identify sales improvement opportunities• Analysis of Availability, Visibility, Freshness of GPI’s (Godfrey Phillips India) brands

Bengaluru Area, India

I worked as an Integration Developer in WebMethods (Enterprise Application Integration technology) for a pharmaceutical giant.My responsibilities were• Gather, analyse the requirements and develop the code as per requirements.• Work on the cost saving models.• Provide key support for testing and post-production phases.• Coordinating with various stake holders to ensure smooth running of business.

Pgdm-Ft, Marketing, 7.4

Engineer'S Degree, Electronics And Communication, 7.19

Activities and Societies: IEEE

Xii, Maths Physics Chemistry, 93.1

Education record