• End-to-End Digital & Marketing Communication Management: Oversee all aspects of brand communication & marketing strategies. • Team Management: Supervise digital marketing, design, and copywriting professionals. • PR & Stakeholder Management: Handle vendor relations, internal teams & stakeholder engagement. • Lead Generation: Manage B2B lead generation campaigns on LinkedIn & oversee sales pipeline development. • CRM & Marketing Automation: Implement & optimize CRM systems & marketing automation tools. • CRM Setup & Vendor Management: Oversee CRM setup & vendor relationships. • Marketing Automation: Analyze requirements & implement marketing automation solutions. • ABM Marketing Initiatives: Lead account-based marketing strategies. • Digital Sales Leadership: Direct digital sales efforts, including lead generation, client meetings & RFP/RFQ management. • Digital Client Account Management: Manage & nurture digital client accounts. • Digital Strategy & Branding: Develop, and execute digital strategies, setup, & brand management. • UX/UI Concept & Strategy: Design & strategize user experience and interface concepts. • Concept Development: Drive the development of marketing & branding concepts. • Corporate Branding & Design Management: Provide direction & management for branding and design. • Tech & Tool Implementation: Identify and integrate new technologies and tools.

• Realty Sales Management: B2C lead generation via Google Ads, Meta Ads, and other paid channels.• Vendor Management: Oversee relationships with design agencies and marketing partners.• CRM & Vendor Oversight: Manage CRM setup and vendor relationships.• Marketing Automation: Analyze and implement marketing automation solutions.• Campaign Planning & Monitoring: Strategize and monitor lead generation and brand/project promotion campaigns.• Performance Review: Track digital vendor operations, paid campaign performance, Google Analytics, and CRM reports.• Omni-Channel Campaign Management: Handle email, WhatsApp, and SMS marketing.• End-to-End Digital Communication: Manage all brand communication and marketing strategies.

Consultant & Training - Digital Marketing• I have served as digital consultant for numerous companies, providing strategic insights and solutions. • Additionally, I was also involved as a teaching faculty member at various digital marketing institutions and training centers, sharing my expertise with the next generation of professionals. Consultant – Digital Marketing Areas of expertise include• Website review and consultation• Creating digital roadmaps for brands• Digital campaign management and strategy• Search Engine Optimization (SEO)• Social media management• E-mail campaign management• Google Ads & Facebook Sponsored Ads• Social media campaign management• Brand management, monitoring, & conversation analysis• CRM & Lead Management (LeadSquared, HubSpot, Salesforce Training – Digital Marketing• Conduct hands-on, practical digital marketing training for individuals, teams, corporates, and professionals.• Comprehensive workshops covering SEO, SEM, social media, email, and affiliate marketing.

Profile Includes:• Managing a team of digital marketing professionals• Strategy and Ideation: Creating a digital roadmap/action plan for the projects and make best use of available resources to deliver the impeccable work.• Planning & monitoring lead generation & Brand activation campaigns for clients • RFP & RFQ for clients• Internal Branding & lead generation for owned media• Managing & planning paid campaigns (Facebook campaigns, adwords, Linked-in ads, email marketing & other affiliate programs)• Digital key account management for clients• Digital amplifications for client events• Design & plan CSR intiatives for clients (Digital)• Internal review, Assigning tasks, setting up goals and benchmarks for the digital marketing team in the short and long run.

Digital marketing (SEO and Social media)• • Looking after client engagement part and digital marketing requirements.• Website audit, review and consultation.• Strategy and Ideation: Creating a digital roadmap/action plan for the projects and make best use of available resources to deliver the impeccable work.• Handling a team of SEO professionals to meet and deliver the digital marketing needs of the client websites.• Co-coordinating with the client, either over the phone or mail and handling the digital marketing requirements. • Creating request for proposals (RFP’s) and RFQ’s.• Creating strategic presentations for client pitch and presenting to the client.• Reviewing and reporting the efforts put by Digital marketing team and the impact of the activities on a regular basis.• Assigning tasks, setting up goals and benchmarks for the digital marketing team in the short and long run.• Keeping track of the digital marketing activities and initiatives taken, measuring the impact and performance and reporting.• Handle and maintain social media profiles of the clients on various platforms including facebook, twitter, youtube, linked-in, instagram etc…• A/B testing for client websites. And suggesting what design, content or navigational changes needs to be made for better engagement. Affiliate marketing (E-mail marketing)• Handling the e-mail campaigns run by the client by using sales force and other marketing tools such as pardot, radian6etc…• Create and send out the marketing mailers by coordinating with design and development team exactly as per the client requirement.• Campaign management: 1. Creating drip campaigns and one to one mail campaigns.2. Prospect management.3. Suggesting email logic for the campaigns.4. Recommending design and other U.I suggestions to campaigns, mailers and landing pages.5. Analysis and reporting.• Analyze, generate and send campaign/mailer reports to the clients.