As a Search Specialist:Develop and execute SEM strategies across Google Ads, Bing Ads, and other platforms to maximize PPC campaign ROI.Conduct keyword research, competitive analysis, and A/B testing to generate actionable insights from performance metrics.Collaborate with marketing teams to align SEM strategies with broader objectives and ensure efficient budget allocation.Analyze data to identify trends, forecast performance, and optimize campaigns for maximum efficiency and impact.

As a Data Analyst:Gathered ground truth data for product development.Implemented standardized data manipulation techniques and methodologies to maintain data integrity and accuracy.Conducted data processing tasks such as transformation and feature selection to prepare large datasets for analysis.

I plan and manage social media campaigns, create engaging content, and monitor online conversations to actively increase brand awareness.Monitored website traffic and analyzed user behavior using Google Analytics, providing data-driven recommendations aimed at optimizing website performance.

Assisted with on-page and off-page SEO strategies to boost website visibility and rankings. Conducted keyword research to optimize content for higher organic traffic.Supported optimization of website content, and internal linking for SEO best practices and improved user experience.Monitored SEO performance using tools like Google Analytics and SEMrush, providing insights for strategy enhancement.Supported in creating and testing ad copies and landing pages to enhance campaign effectiveness and engagement.

As a BRE: I need to Identify potential customers and initiate meetings at their premises.Listened to customer requirements and recommended relevant banking products and services.Coordinated with branch teams to ensure seamless handling of customer needs and leads.