Statistical Modelling/Data Analysis: Customer Segmentation, Cross sell Model, Campaign Analytics,Channel Analytics, Collection Analytics, People Analytics.Data Usage: Business Intelligence Reporting (Tableau), Report Automation. Conceive, plan andprioritize data projects.• Supported Marketing and Product Development through deriving and packaging insights from customerbehavior.• Identified deep behavioral profiles of customers, using Machine learning algorithms (R python) which led toproduct improvements and increased customer activation rates by 30 percent.• Communicating and developing Monthly/weekly updates/reports on the data capture requirements forimproving Business.• Redesigned and enhanced portfolio report. Automation of all the production reportsData Capture: Identifying/Communicating regarding the significant/influential data to be captured forBusiness.Client Servicing: Collecting the requirements from multiple stake holders and managing time to time deliveryof all the reports and data.ETL : Daily upload the data into EDW from multiple server of CRM using Pentaho tool.